Asian Studies
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Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more$36.00
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The Political Economy of East Asia
Ming Wan
'This is a valuable and substantially updated edition. Ming Wan offers a discerning framework; consistent and easy-to-grasp evolutionary trends from the 19th century to the present day; insightful maps and data; and deep sensitivity to b...eBook:Find out more$50.36