Asian Studies

‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway

'This is a valuable and substantially updated edition. Ming Wan offers a discerning framework; consistent and easy-to-grasp evolutionary trends from the 19th century to the present day; insightful maps and data; and deep sensitivity to b...