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Asian Business

  1. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

  2. Add to Wish List The Chinese Economy in the 21st Century

    The Chinese Economy in the 21st Century

    Edited by Barbara Krug, Hans Hendrischke
    ‘What emerges in this book is a complex, layered, intriguing and ultimately informative and insightful portrayal of a radically renovated business environment in contemporary China.’ – David Ip, Pacific Affairs
    Paperback (2009)

    List price $72.00

    Member price $57.60

    Hardback (2007)

    List price $140.00

    Member price $126.00

  3. Add to Wish List Globalization in the Asian Region

    Globalization in the Asian Region

    Edited by Gloria Davies, Chris Nyland
    ‘This collection of thoughtful essays provides a reliable picture of the dynamic and often ironic operation of globalization in Asia today and challenges individuals to believe that as communities we have a choice in how we respond and c...
    Paperback (2005)

    List price $62.00

    Member price $49.60

    Hardback (2004)

    List price $140.00

    Member price $126.00

  4. Add to Wish List Malaysian Business in the New Era

    Malaysian Business in the New Era

    Edited by Chris Nyland, Wendy Smith, Russell Smyth, Marika Vicziany
    ‘. . . the book makes a significant contribution to research on Asian business. The chapters are deeply researched and will be of considerable value to scholars, government policymakers and practitioners.’ – Samir Ranjan Chatterjee, Asia...
    Paperback (2003)

    List price $63.00

    Member price $50.40

    Hardback (2002)

    List price $145.00

    Member price $130.50

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