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Asian Business

  1. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (January 2022)

    List price $45.00

    Member price $36.00

    Not yet published
    Hardback (January 2022)

    List price $140.00

    Member price $126.00

    Not yet published
  2. Add to Wish List The Chinese Economy in the 21st Century

    The Chinese Economy in the 21st Century

    Edited by Barbara Krug, Hans Hendrischke
    ‘What emerges in this book is a complex, layered, intriguing and ultimately informative and insightful portrayal of a radically renovated business environment in contemporary China.’ – David Ip, Pacific Affairs
    Paperback (2009)

    List price $72.00

    Member price $57.60

    Hardback (2007)

    List price $138.00

    Member price $124.20

  3. Add to Wish List Globalization in the Asian Region

    Globalization in the Asian Region

    Edited by Gloria Davies, Chris Nyland
    ‘This collection of thoughtful essays provides a reliable picture of the dynamic and often ironic operation of globalization in Asia today and challenges individuals to believe that as communities we have a choice in how we respond and c...
    Paperback (2005)

    List price $62.00

    Member price $49.60

    Hardback (2004)

    List price $138.00

    Member price $124.20

  4. Add to Wish List Malaysian Business in the New Era

    Malaysian Business in the New Era

    Edited by Chris Nyland, Wendy Smith, Russell Smyth, Marika Vicziany
    ‘. . . the book makes a significant contribution to research on Asian business. The chapters are deeply researched and will be of considerable value to scholars, government policymakers and practitioners.’ – Samir Ranjan Chatterjee, Asia...
    Paperback (2003)

    List price $63.00

    Member price $50.40

    Hardback (2002)

    List price $145.00

    Member price $130.50

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