Business and Management
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘In the increasingly globalized business environment, successful marketing heavily depends on how well culture and its effects on consumer behavior, and how companies can apply this knowledge to their marketing strategy and practice, are... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![Essentials of International Human Resource Management]()
Essentials of International Human Resource Management
Mila Lazarova, David C. Thomas, Elaine Farndale
This fully revised and updated textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in organizations in a glo... -
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![Advanced Introduction to Business Ethics]()
Advanced Introduction to Business Ethics
John Hooker
‘This long overdue book is powerful and right-sized. John Hooker lays out the tools that managers and students will need to unravel today’s ethical quandaries in business, from artificial intelligence to corporate governance. In my opini... -
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![Mastering Ethics in Organizations]()
Mastering Ethics in Organizations
Donna Ladkin
‘This is a terrific book. It takes seriously the idea that to do ethics effectively we have to, in Dewey's words, “get inside the problem”. The book is a treasure trove of ideas and techniques that will help decision makers really unders... -
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![Advanced Introduction to Employee Engagement]()
Advanced Introduction to Employee Engagement
Alan M. Saks, Jamie A. Gruman
‘This well-argued book will help researchers and practitioners navigate the complicated landscape of employee engagement. The authors offer a deceptively simple model that synthesizes antecedents, processes and consequences. They integra...
