The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
‘Successful megaprojects are a rare species. But here's a book about exactly this. The Elgar Advanced Introduction to Megaprojects is a must read for anyone interested in megaprojects. We all need to learn from the successes in the field...
‘In recent years, the concept of social capital has become a widely cited but often misused black box deployed willy-nilly to explain any number of societal outcomes. Karen Cook’s masterful Advanced Introduction to Social Capital fills i...
‘Leaders in assessing the impact of analytics and directing the adoption of novel information technologies address the near term challenges of AI applied to clinical care at scale.’
– Isaac Kohane, Harvard University, US
‘Private equity has become a traditional and strongly growing asset class – this book provides a great overview and deep dive of the “what is what” of the industry.’
– Marcel Erni, Co-Founder, Partners Group
‘A pioneer in the field of business and human rights who famously predicted the legal implications of the UN Guiding Principles, Peter Muchlinski's new book confirms the depth of his scholarship and unparalleled insight into a complex, f...
‘With this book, José Tongzon brings together all the key principles and elements relevant to the international logistics arena. Based on his significant international experience and a profound understanding of the educational process, t...
‘How does one build and sustain a career over the lifespan? Greenhaus and Callanan provide a roadmap for how to navigate careers in today’s turbulent work environment. Full of practical tips and research-based insights, this book is a mu...
‘The prose is pitched perfectly for advanced undergraduates and was highly engaging for me as well. It feels fresh and up to date. Data-rich sections include the precarity of work, the digital economy, gender at work in international con...
‘Schoemaker's book is, simply, a tour-de-force from one of the founders of both the academic study and consultancy application of the scenario approach to improving decision making in the face of future uncertainty. In it, he covers the ...
‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its c...
