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  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
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    Hardback (2022)

    List price $120.00

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  2. Add to Wish List Advanced Introduction to Megaprojects

    Advanced Introduction to Megaprojects

    Nathalie Drouin, Rodney Turner
    Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...
    Paperback (2022)

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    Hardback (2022)

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  3. Add to Wish List Advanced Introduction to Social Capital

    Advanced Introduction to Social Capital

    Karen S. Cook
    This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...
    Paperback (2022)

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  4. Add to Wish List Advanced Introduction to Negotiation

    Advanced Introduction to Negotiation

    Leigh Thompson, Cynthia S. Wang
    Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the...
    Paperback (2022)

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  5. Add to Wish List Advanced Introduction to Artificial Intelligence in Healthcare

    Advanced Introduction to Artificial Intelligence in Healthcare

    Tom Davenport, John Glaser, Elizabeth Gardner
    Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...
    Paperback (2022)

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  6. Add to Wish List Advanced Introduction to Private Equity

    Advanced Introduction to Private Equity

    Paul A. Gompers, Steven N. Kaplan
    This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...
    Paperback (2022)

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    Hardback (2022)

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  7. Add to Wish List Advanced Introduction to Business and Human Rights

    Advanced Introduction to Business and Human Rights

    Peter T. Muchlinski
    Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is graduall...
    Paperback (2022)

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    Hardback (2022)

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  8. Add to Wish List Advanced Introduction to Sustainable Careers

    Advanced Introduction to Sustainable Careers

    Jeffrey H. Greenhaus, Gerard A. Callanan
    This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...
    Paperback (2022)

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  9. Add to Wish List Advanced Introduction to the Sociology of Work

    Advanced Introduction to the Sociology of Work

    Amy S. Wharton
    This Advanced Introduction examines the economic, social, and political conditions that have shaped the 21st century workplace in wealthy democracies, highlighting the changes in work since the 1970s which have produced the ‘new economy’...
    Paperback (2022)

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    Hardback (2022)

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  10. Add to Wish List Advanced Introduction to Scenario Planning

    Advanced Introduction to Scenario Planning

    Paul J.H. Schoemaker
    Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...
    Paperback (2022)

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  11. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...
    Paperback (2022)

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  12. Add to Wish List Advanced Introduction to Corporate Finance

    Advanced Introduction to Corporate Finance

    Edited by James A. Brickley, Clifford W. Smith Jr
    This Advanced Introduction presents the modern theories of corporate finance. Its focus on core concepts offers useful managerial insights, bolstered by recent empirical evidence, to provide a richer understanding of critical corporate f...
    Paperback (2022)

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