Business and Management
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![Advanced Introduction to Digital Society]()
Advanced Introduction to Digital Society
Manuel Castells
This essential book documents the current configuration of digital society worldwide and examines its social, economic, political and cultural consequences. Presenting state-of-the-art empirical analysis and academic research, preeminent...eBook:Find out more$19.96
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![Theories of the Multinational Firm]()
Theories of the Multinational Firm
Mats Forsgren
Internationally useful at undergraduate and postgraduate level, the fourth edition of this highly successful textbook analyzes and compares six different theories of the multinational firm, called the Dominating, the Coordinating, the Kn...eBook:Find out more$35.16
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![Handbook on Public Administration Reform]()
Handbook on Public Administration Reform
Edited by Shaun F. Goldfinch
Reform is a politicised, ideological, sometimes drifting, and chaotic process. As such, what public administration reform means, why it occurs, whose interests it serves, and whether it makes the world a better place, remain contested qu... -
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![Advanced Introduction to Tourism Economics]()
Advanced Introduction to Tourism Economics
David W. Marcouiller
This Advanced Introduction is an accessible and critical review of the economic foundations of tourism. Taking a regional approach based in macro- and resource economics, David Marcouiller points to how the competitive aspect of tourism ...eBook:Find out more$19.96
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![Advanced Introduction to Service Innovation]()
Advanced Introduction to Service Innovation
Faïz Gallouj, Faridah Djellal, Camal Gallouj
This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new m...eBook:Find out more$24.76
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![Ethical Leadership]()
Ethical Leadership
Edited by Robert M. McManus, Stanley J. Ward, Alexandra K. Perry
The world cries out for ethical leaders. We expect the best, but we are often left profoundly disappointed. While leadership programs may feature ethics as part of their curriculum, the approach is often either simplistic or overly esote...eBook:Find out more$48.00
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![International Entrepreneurship]()
International Entrepreneurship
Antonella Zucchella, Birgit Hagen, Manuel G. Serapio
Thoroughly revised and updated, International Entrepreneurship explains the opportunities and challenges facing internationalising entrepreneurial ventures. With a new section on international sustainable entrepreneurship and new cases a...eBook:Find out more$47.16
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![Advanced Introduction to Entrepreneurial Finance]()
Advanced Introduction to Entrepreneurial Finance
Hans Landström
Fully revised and updated, this Advanced Introduction provides a comprehensive understanding of entrepreneurial finance of new and growing ventures. With a unique research-based focus, Hans Landström synthesizes contemporary knowledge an...eBook:Find out more$26.36
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![Advanced Introduction to Radical Innovation]()
Advanced Introduction to Radical Innovation
Joe Tidd
Focussing on radical and breakthrough innovation, Joe Tidd provides a crucial insight into over 50 years of research and experience, and illustrates how the pioneering work on innovation dynamics can offer a deeper understanding of radic...eBook:Find out more$19.96
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![Advanced Introduction to Pricing Strategy and Analytics]()
Advanced Introduction to Pricing Strategy and Analytics
Vithala R. Rao
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...eBook:Find out more$26.36
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![Globalization]()
Globalization
C. Gopinath
Globalization: A Multi-Dimensional System provides a comprehensive understanding of the complex process of globalization and how it impacts nations, organizations and individuals who operate in its environment. C. Gopinath addresses why...eBook:Find out more$40.00
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
