Business and Management

  1. Add to Wish List Social Marketing and Advertising in the Age of Social Media

    Social Marketing and Advertising in the Age of Social Media

    Edited by Lukas Parker, Linda Brennan
    This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...
    Hardback (2020)

    List price $125.00

    Member price $112.50

    Paperback (2022)

    List price $35.00

    Member price $28.00

  2. Add to Wish List A Research Agenda for Corporations

    A Research Agenda for Corporations

    Christopher May
    This exciting Research Agenda offers a multi-disciplinary and historically informed programme for the further investigation of the global political economy of the corporate sector. It tackles the question, can and should the corporation ...
    Hardback (2020)

    List price $116.00

    Member price $104.40

    Paperback (2022)

    List price $35.00

    Member price $28.00

  3. Add to Wish List Research Handbook on Academic Careers and Managing Academics

    Research Handbook on Academic Careers and Managing Academics

    Edited by Cláudia S. Sarrico, Maria J. Rosa, Teresa Carvalho
    This timely Research Handbook provides a broad analysis and discussion on how academics are managed. It addresses key issues, including the changing nature of academic work and academic labour markets, issues of power, leadership, ageing...
    Hardback (2022)

    List price $290.00

    Member price $261.00

  4. Add to Wish List How Do I Develop an Agent-Based Model?

    How Do I Develop an Agent-Based Model?

    Davide Secchi
    This clear and coherent book introduces agent-based modelling (ABM) to those who are not familiar with nor have been previously exposed to computational simulation. Featuring examples, cases and models, the book illustrates how ABM can, ...
    Paperback (2022)

    List price $31.95

    Member price $25.56

    Hardback (2022)

    List price $110.00

    Member price $99.00

  5. Add to Wish List A Research Agenda for Political Marketing

    A Research Agenda for Political Marketing

    Edited by Bruce I. Newman, Todd P. Newman
    This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of polit...
    Hardback (2022)

    List price $115.00

    Member price $103.50

  6. Add to Wish List Handbook on Digital Business Ecosystems

    Handbook on Digital Business Ecosystems

    Edited by Sabine Baumann
    This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigo...
    Hardback (2022)

    List price $385.00

    Member price $346.50

  7. Add to Wish List Entrepreneurship and Economic Development

    Entrepreneurship and Economic Development

    Paul D. Reynolds
    Entrepreneurship and Economic Development addresses the importance of business creation, which is endemic in subsistence indigenous cultures, widespread in developing economies, and a critical feature of adaptation in the most advanced e...
    Hardback (2022)

    List price $135.00

    Member price $121.50

  8. Add to Wish List Research Handbook on Entrepreneurship as Practice

    Research Handbook on Entrepreneurship as Practice

    Edited by Neil A. Thompson, Orla Byrne, Anna Jenkins, Bruce T. Teague
    This Research Handbook advances entrepreneurship theory in new ways by integrating and contributing to contemporary theories of practice. Leading theorists and entrepreneurship experts, who are part of the growing Entrepreneurship as Pra...
    Hardback (2022)

    List price $255.00

    Member price $229.50

  9. Add to Wish List Small and Medium Sized Enterprises and the COVID-19 Response

    Small and Medium Sized Enterprises and the COVID-19 Response

    Edited by Hamid Etemad
    The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...
    Hardback (2022)

    List price $195.00

    Member price $175.50

  10. Add to Wish List Rethinking Global Value Chains and Corporate Social Responsibility

    Rethinking Global Value Chains and Corporate Social Responsibility

    Peter Lund-Thomsen
    This innovative book sets out to rethink corporate social responsibility (CSR) in global value chains.
    Hardback (2022)

    List price $99.00

    Member price $89.10

  11. Add to Wish List How to Use a Discursive Approach to Study Organizations

    How to Use a Discursive Approach to Study Organizations

    Cynthia Hardy
    Discourse-based approaches to studying organizations have grown in significance over the last 25 years. This accessible and insightful book exemplifies how to use a discursive approach to study organizations. By drawing on her own empiri...
    Hardback (2022)

    List price $115.00

    Member price $103.50

  12. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price $99.00

    Member price $89.10

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