Business and Management
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![A Research Agenda for Heritage Tourism]()
A Research Agenda for Heritage Tourism
Edited by Maria Gravari-Barbas
This timely Research Agenda moves beyond classic approaches that consider the relationship between heritage and tourism either as problematic or as a factor for local development, and instead adopts an understanding of heritage and touri...eBook:Find out more$36.00
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![Management Perspectives on the Covid-19 Crisis]()
Management Perspectives on the Covid-19 Crisis
Edited by Kenneth Husted, Rudolf R. Sinkovics
New Zealand (NZ) offers an astonishing story regarding its Covid-19 response. This book argues that NZ offers lessons for business and management actors across various geographical and political contexts in the world. In this book, we dr...eBook:Find out more$32.00
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![Creativities]()
Creativities
Chris Bilton, Stephen Cummings, dt ogilvie
What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own ve...eBook:Find out more$25.56
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![Advanced Introduction to Scenario Planning]()
Advanced Introduction to Scenario Planning
Paul J.H. Schoemaker
Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...eBook:Find out more$19.96
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...eBook:Find out more$19.96
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![The Truth about Entrepreneurship]()
The Truth about Entrepreneurship
Paul D. Reynolds
Policy makers give a lot of attention to business creation and entrepreneurship, but they do not have a good resource for understanding The Truth about Entrepreneurship. The extensive media coverage of Wall Street entrepreneurship provid...eBook:Find out more$31.96
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![How to Conduct an Effective Peer Review]()
How to Conduct an Effective Peer Review
Gloria Barczak, Abbie Griffin
This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically ...eBook:Find out more$28.00
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![Becoming an Organizational Scholar]()
Becoming an Organizational Scholar
Edited by Tomislav Hernaus, Matej Černe
Becoming an Organizational Scholar: Navigating the Academic Odyssey covers reflective, personal stories of prolific, top scholars under the age of 45, with academic success gained across 17 different European and North and South American...eBook:Find out more$36.00
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![Handbook of Qualitative Research Methodologies in Workplace Contexts]()
Handbook of Qualitative Research Methodologies in Workplace Contexts
Edited by Joanna Crossman, Sarbari Bordia
This comprehensive Handbook explores both traditional and contemporary interpretations of qualitative research in the workplace, examining a variety of foundational and innovative qualitative methodological approaches.eBook:Find out more$44.00
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![How to Fast-Track Your Academic Career]()
How to Fast-Track Your Academic Career
Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...eBook:Find out more$44.00
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![The Construction of Social Bonds]()
The Construction of Social Bonds
Göran Ahrne
This engaging and timely book demonstrates how a deeper understanding of theories about organizations are necessary for the development of a relational sociology and provides an in-depth explanation of globalization and social change. It...eBook:Find out more$28.00
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![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...eBook:Find out more$28.00
