Business and Management
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![Research Handbook on Gender and Negotiation]()
Research Handbook on Gender and Negotiation
Edited by Mara Olekalns, Jessica A. Kennedy
In this groundbreaking Research Handbook, leading international researchers analyse how negotiators’ gender shapes their behaviour and outcomes at the bargaining table, in both work and non-work contexts. World-class experts from the fi...eBook:Find out more$48.00
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![Handbook of Intuition Research as Practice]()
Handbook of Intuition Research as Practice
Edited by Marta Sinclair
How can intuition research inform practice? As the use of intuition in business has become more widely accepted, companies struggle to understand how to use this additional resource efficiently, while corporate trainers and university ed...eBook:Find out more$44.00
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![Handbook of Digital Innovation]()
Handbook of Digital Innovation
Edited by Satish Nambisan, Kalle Lyytinen, Youngjin Yoo
Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and ...eBook:Find out more$48.00
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![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nicholas Telford
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...eBook:Find out more$53.60
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![Field Guide to Intercultural Research]()
Field Guide to Intercultural Research
Edited by David S. A. Guttormsen, Jakob Lauring, Malcolm Chapman
This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well a...eBook:Find out more$44.00
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![Organizational Ethnography]()
Organizational Ethnography
Edited by Monika Kostera, Nancy Harding
Ethnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ‘doing’ organizational ethnography, guiding readers through the essential qualitative m...eBook:Find out more$32.00
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![How to Do Relevant Research]()
How to Do Relevant Research
Philip H. Mirvis, Susan Albers Mohrman, Christopher G. Worley
Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important co...eBook:Find out more$28.00
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$19.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$36.00
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![Social Entrepreneurship]()
Social Entrepreneurship
J. H. Kucher, Stephanie E. Raible
This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills ne...eBook:Find out more$44.00
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![Effectuation]()
Effectuation
Saras D. Sarasvathy
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bests...eBook:Find out more$36.00
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![Handbook on Tourism and China]()
Handbook on Tourism and China
Edited by Songshan Huang, Ganghua Chen
Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.eBook:Find out more$48.00
