Business and Management
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![How to Do Relevant Research]()
How to Do Relevant Research
Philip H. Mirvis, Susan Albers Mohrman, Christopher G. Worley
Amidst rapid and fundamental shifts in the economic, geo-political, technological, and societal landscape, this cutting-edge book makes the timeless case that research can be informed by problems in the ‘real world’ and make important co...eBook:Find out more$28.00
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$19.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$36.00
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![Social Entrepreneurship]()
Social Entrepreneurship
J. H. Kucher, Stephanie E. Raible
This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills ne...eBook:Find out more$44.00
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![Effectuation]()
Effectuation
Saras D. Sarasvathy
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bests...eBook:Find out more$36.00
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![Handbook on Tourism and China]()
Handbook on Tourism and China
Edited by Songshan Huang, Ganghua Chen
Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.eBook:Find out more$48.00
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![Innovation, Ethics and our Common Futures]()
Innovation, Ethics and our Common Futures
Rafael Ziegler
The important yet contradictory role of innovation in society calls for a philosophy of innovation. Critically exploring innovation in relation to values, the economy and social change, Rafael Ziegler proposes a collaborative theory and ...eBook:Find out more$31.96
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![A Research Agenda for Knowledge Management and Analytics]()
A Research Agenda for Knowledge Management and Analytics
Edited by Jay Liebowitz
Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities re...eBook:Find out more$31.96
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![Research Handbook of Responsible Management]()
Research Handbook of Responsible Management
Edited by Oliver Laasch, Roy Suddaby, R. E. Freeman, Dima Jamali
Outlining origins of the field and latest research trends, this Research Handbook offers a unique and cutting-edge take on the numerous avenues to responsible management in the 21st century. Renowned contributors present iconic viewpoint...eBook:Find out more$60.00
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![Handbook of Research Methods on Creativity]()
Handbook of Research Methods on Creativity
Edited by Viktor Dörfler, Marc Stierand
This Handbook offers an insightful journey through the landscape of research methods used to study the phenomenon of creativity. Offering a methodological panorama for the global community of creativity researchers, contributors provide ...eBook:Find out more$44.00
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...eBook:Find out more$36.00
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![How to Use Conversational Storytelling Interviews for Your Dissertation]()
How to Use Conversational Storytelling Interviews for Your Dissertation
David Boje, Grace A. Rosile
Introducing the idea of conversational storytelling interviewing (CSI) as an ‘indirect’ method of interviewing, David Boje and Grace Ann Rosile explore this innovative methodological framework as a way for respondents to tell their own s...eBook:Find out more$28.00
