Business and Management

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  1. Add to Wish List Advanced Introduction to Digital Society

    Advanced Introduction to Digital Society

    Manuel Castells
    This essential book documents the current configuration of digital society worldwide and examines its social, economic, political and cultural consequences. Presenting state-of-the-art empirical analysis and academic research, preeminent...
    Paperback (June 2024)

    List price $24.95

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    Hardback (June 2024)

    List price $120.00

    Member price $108.00

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  2. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback ()

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

  3. Add to Wish List Advanced Introduction to Megaprojects

    Advanced Introduction to Megaprojects

    Nathalie Drouin, Rodney Turner
    Taking an innovative look at how megaprojects are managed, including the important Why, What, Who and How elements, this insightful Advanced Introduction is enhanced with case studies of megaprojects from across the globe. Throughout, th...
    Paperback (2022)

    List price $34.25

    Member price $27.40

    Hardback (2022)

    List price $125.00

    Member price $112.50

  4. Add to Wish List Advanced Introduction to Social Capital

    Advanced Introduction to Social Capital

    Karen S. Cook
    This Advanced Introduction to Social Capital provides an overview of cutting-edge research on social capital. Karen S. Cook highlights the networks, norms and trust involved in social capital that facilitate cooperation, strengthen civil...
    Paperback (2022)

    List price $28.95

    Member price $23.16

    Hardback (2022)

    List price $125.00

    Member price $112.50

  5. Add to Wish List Advanced Introduction to Artificial Intelligence in Healthcare

    Advanced Introduction to Artificial Intelligence in Healthcare

    Tom Davenport, John Glaser, Elizabeth Gardner
    Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...
    Paperback (2022)

    List price $28.95

    Member price $23.16

    Hardback (2022)

    List price $125.00

    Member price $112.50

  6. Add to Wish List Advanced Introduction to Private Equity

    Advanced Introduction to Private Equity

    Paul A. Gompers, Steven N. Kaplan
    This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of ...
    Paperback (2022)

    List price $34.25

    Member price $27.40

    Hardback (2022)

    List price $125.00

    Member price $112.50

  7. Add to Wish List Advanced Introduction to Sustainable Careers

    Advanced Introduction to Sustainable Careers

    Jeffrey H. Greenhaus, Gerard A. Callanan
    This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...
    Paperback (2022)

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

  8. Add to Wish List Advanced Introduction to Scenario Planning

    Advanced Introduction to Scenario Planning

    Paul J.H. Schoemaker
    Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...
    Paperback (2022)

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

  9. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...
    Paperback (2022)

    List price $28.95

    Member price $23.16

    Hardback (2022)

    List price $125.00

    Member price $112.50

  10. Add to Wish List Advanced Introduction to Corporate Finance

    Advanced Introduction to Corporate Finance

    Edited by James A. Brickley, Clifford W. Smith Jr
    This Advanced Introduction presents the modern theories of corporate finance. Its focus on core concepts offers useful managerial insights, bolstered by recent empirical evidence, to provide a richer understanding of critical corporate f...
    Paperback (2022)

    List price $28.95

    Member price $23.16

    Hardback (2022)

    List price $125.00

    Member price $112.50

  11. Add to Wish List Advanced Introduction to the Sociology of Sport

    Advanced Introduction to the Sociology of Sport

    Eric Anderson, Rory Magrath
    This Advanced Introduction to the Sociology of Sport highlights the relationship between sport and violence, brain injury, social class, sexual minorities, gender, and race. Eric Anderson and Rory Magrath expertly draw on a range of scho...
    Paperback (2022)

    List price $28.95

    Member price $23.16

    Hardback (2022)

    List price $125.00

    Member price $112.50

  12. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

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