Business and Management

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  1. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Advanced Introduction to Employee Engagement

    Advanced Introduction to Employee Engagement

    Alan M. Saks, Jamie A. Gruman
    This Advanced Introduction provides a cutting edge review of employee engagement, illustrating the theories and key instruments for research that underpin the field and its antecedents and consequences. It translates the science into pra...
    Paperback (2021)

    List price $24.95

    Member price $19.96

    Hardback (2021)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Advanced Introduction to Business Ethics

    Advanced Introduction to Business Ethics

    John Hooker
    This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a uni...
    Paperback (2021)

    List price $24.95

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    Hardback (2021)

    List price $120.00

    Member price $108.00

  4. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  5. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  6. Add to Wish List Advanced Introduction to Law and Entrepreneurship

    Advanced Introduction to Law and Entrepreneurship

    Shubha Ghosh
    This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  7. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  8. Add to Wish List Advanced Introduction to National Accounting

    Advanced Introduction to National Accounting

    John M. Hartwick
    This clear and concise Advanced Introduction to National Accounting explores the post-1960 modernization of national accounting. John M. Hartwick offers insights into the arrival of Total Factor Productivity (TFP) and user cost, highligh...
    Paperback (2020)

    List price $25.95

    Member price $20.76

    Hardback (2020)

    List price $120.00

    Member price $108.00

  9. Add to Wish List Advanced Introduction to Sustainable Tourism

    Advanced Introduction to Sustainable Tourism

    David Weaver
    This critical review of sustainable tourism, from its beginnings in the late 1980s to the present, examines the pressing challenges posed by the effects of global warming and the persistence of deep poverty and social unrest in many regi...
    Paperback (2020)

    List price $25.95

    Member price $20.76

    Hardback (2020)

    List price $120.00

    Member price $108.00

  10. Add to Wish List Advanced Introduction to Social Innovation

    Advanced Introduction to Social Innovation

    Frank Moulaert, Diana MacCallum
    Social innovation (SI) has, in the last decade or so, become an important idea and concept in policy, practice and scholarship surrounding human development. It is often seen as an antidote to narrowly defined technological and market-or...
    Paperback (2019)

    List price $25.95

    Member price $20.76

    Hardback (2019)

    List price $120.00

    Member price $108.00

  11. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...
    Paperback (2017)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

  12. Add to Wish List Advanced Introduction to Entrepreneurial Finance

    Advanced Introduction to Entrepreneurial Finance

    Hans Landström
    This book synthesises and stretches our knowledge on entrepreneurial finance and will be invaluable for high level MBA students. It reviews the state-of-the-art and the context of entrepreneurial finance, before outlining the entrepreneu...
    Paperback (2017)

    List price $41.95

    Member price $33.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

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