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Business and Management

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  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price $24.95

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    Hardback (October 2022)

    List price $120.00

    Member price $108.00

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  2. Add to Wish List Advanced Introduction to Megaprojects

    Advanced Introduction to Megaprojects

    Nathalie Drouin, Rodney Turner
    ‘Successful megaprojects are a rare species. But here's a book about exactly this. The Elgar Advanced Introduction to Megaprojects is a must read for anyone interested in megaprojects. We all need to learn from the successes in the field...
    Paperback (September 2022)

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    Hardback (September 2022)

    List price $120.00

    Member price $108.00

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  3. Add to Wish List Advanced Introduction to Social Capital

    Advanced Introduction to Social Capital

    Karen S. Cook
    ‘In recent years, the concept of social capital has become a widely cited but often misused black box deployed willy-nilly to explain any number of societal outcomes. Karen Cook’s masterful Advanced Introduction to Social Capital fills i...
    Paperback (September 2022)

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    Hardback (September 2022)

    List price $120.00

    Member price $108.00

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  4. Add to Wish List Advanced Introduction to Negotiation

    Advanced Introduction to Negotiation

    Leigh Thompson, Cynthia S. Wang
    ‘The book is a masterful integration of an entire scholarly discipline. Its integration of diverse literatures and disciplines, drawing on decades of research, represents a towering achievement.’ – Don Moore, University of California, Be...
    Paperback (September 2022)

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    Hardback (September 2022)

    List price $120.00

    Member price $108.00

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  5. Add to Wish List Advanced Introduction to Artificial Intelligence in Healthcare

    Advanced Introduction to Artificial Intelligence in Healthcare

    Tom Davenport, John Glaser, Elizabeth Gardner
    ‘Leaders in assessing the impact of analytics and directing the adoption of novel information technologies address the near term challenges of AI applied to clinical care at scale.’ – Isaac Kohane, Harvard University, US
    Paperback (August 2022)

    List price $24.95

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    Hardback (August 2022)

    List price $120.00

    Member price $108.00

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  6. Add to Wish List Advanced Introduction to Private Equity

    Advanced Introduction to Private Equity

    Paul A. Gompers, Steven N. Kaplan
    ‘Private equity has become a traditional and strongly growing asset class – this book provides a great overview and deep dive of the “what is what” of the industry.’ – Marcel Erni, Co-Founder, Partners Group
    Paperback (August 2022)

    List price $24.95

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    Hardback (August 2022)

    List price $120.00

    Member price $108.00

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  7. Add to Wish List Advanced Introduction to Business and Human Rights

    Advanced Introduction to Business and Human Rights

    Peter T. Muchlinski
    ‘A pioneer in the field of business and human rights who famously predicted the legal implications of the UN Guiding Principles, Peter Muchlinski's new book confirms the depth of his scholarship and unparalleled insight into a complex, f...
    Paperback (July 2022)

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    Hardback (July 2022)

    List price $120.00

    Member price $108.00

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  8. Add to Wish List Advanced Introduction to Sustainable Careers

    Advanced Introduction to Sustainable Careers

    Jeffrey H. Greenhaus, Gerard A. Callanan
    ‘How does one build and sustain a career over the lifespan? Greenhaus and Callanan provide a roadmap for how to navigate careers in today’s turbulent work environment. Full of practical tips and research-based insights, this book is a mu...
    Paperback (July 2022)

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    Hardback (July 2022)

    List price $120.00

    Member price $108.00

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  9. Add to Wish List Advanced Introduction to the Sociology of Work

    Advanced Introduction to the Sociology of Work

    Amy S. Wharton
    ‘The prose is pitched perfectly for advanced undergraduates and was highly engaging for me as well. It feels fresh and up to date. Data-rich sections include the precarity of work, the digital economy, gender at work in international con...
    Paperback (June 2022)

    List price $29.45

    Member price $23.56

    Hardback (June 2022)

    List price $120.00

    Member price $108.00

  10. Add to Wish List Advanced Introduction to Scenario Planning

    Advanced Introduction to Scenario Planning

    Paul J.H. Schoemaker
    ‘Schoemaker's book is, simply, a tour-de-force from one of the founders of both the academic study and consultancy application of the scenario approach to improving decision making in the face of future uncertainty. In it, he covers the ...
    Paperback (June 2022)

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    Hardback (June 2022)

    List price $120.00

    Member price $108.00

  11. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    ‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its c...
    Paperback (June 2022)

    List price $24.95

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    Hardback (June 2022)

    List price $120.00

    Member price $108.00

  12. Add to Wish List Advanced Introduction to Corporate Finance

    Advanced Introduction to Corporate Finance

    Edited by James A. Brickley, Clifford W. Smith Jr
    ‘This book does a great job reviewing the most important aspects of corporate finance written in an accessible manner for a wide audience. Non-finance managers that need to grasp the basics, as well as finance-trained folks who simply ne...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

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