Business and Management
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more$39.16
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![Political Change through Social Innovation]()
Political Change through Social Innovation
Frank Moulaert, Bob Jessop, Erik Swyngedouw, Liana Simmons, Pieter Van den Broeck
This book addresses the key question of why socially innovative initiatives, including attempts to rejuvenate democracy by introducing new modes of participation, are not leading to a democratization of the State or overcoming the gap be...eBook:Find out more$25.56
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![How to Develop Entrepreneurial Graduates, Ideas and Ventures]()
How to Develop Entrepreneurial Graduates, Ideas and Ventures
Edited by Kath Penaluna, Colin Jones, Andy Penaluna
Charged with developing learning, teaching and assessment practices that go beyond delivering discipline-specific subject knowledge, the demands on entrepreneurial educators have increased in recent decades. This guide will help educator...eBook:Find out more$27.96
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![Arts-Based Approaches to Business Education]()
Arts-Based Approaches to Business Education
Bronte van der Hoorn, Paul Donovan
Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the b...eBook:Find out more$27.16
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![Entrepreneurial Thinking]()
Entrepreneurial Thinking
David Valliere
Dispelling common entrepreneurship myths, this updated textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping aspiring entrepreneurs to...eBook:Find out more$38.36
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...eBook:Find out more$33.56
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![Concise Introduction to Sport Marketing]()
Concise Introduction to Sport Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...eBook:Find out more$33.56
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![Leadership and Charisma]()
Leadership and Charisma
Micha Popper, Omri Castelnovo
This innovative book explores the universal and cultural foundations that underlie the dynamics of leadership. It asks key questions such as: why are we attracted to leaders? Why do we perceive certain leaders as charismatic? And why do ...eBook:Find out more$28.76
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![How to do Action Research for Transformations]()
How to do Action Research for Transformations
Hilary Bradbury
Capturing years of innovation within contemporary action research, Hilary Bradbury highlights where action research for transformations (ART) is directed: towards responding to climate change and achieving global sustainability goals. Pa...eBook:Find out more$39.16
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![Bullying and Harassment at Work]()
Bullying and Harassment at Work
David D. Van Fleet, Ella W. Van Fleet
Bullying, harassment and other unacceptable workplace behaviors pose significant problems for organizations. This exploration of the issue notes that factors from within the organization may help determine who and why some individuals be...eBook:Find out more$39.16
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![Institutional Theory and Organizational Change]()
Institutional Theory and Organizational Change
Staffan Furusten
Fully revised and refined, this new edition of Institutional Theory and Organizational Change considers the developments in the field of institutional organization theory over the past decade. With each chapter being significantly update...eBook:Find out more$27.16
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![Cross-Cultural Consumer Behavior]()
Cross-Cultural Consumer Behavior
Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...eBook:Find out more$50.40
