Business and Management

  1. Add to Wish List Strategies for the Digital Customer Experience

    Strategies for the Digital Customer Experience

    Wided Batat
    Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...
    Hardback (2022)

    List price $135.00

    Member price $121.50

  2. Add to Wish List A Research Agenda for Sport Management

    A Research Agenda for Sport Management

    Edited by David Shilbury
    ‘Sport management scholars and practitioners can be proud of the growth and refinement of the field over the past 40 years. Renowned scholar David Shilbury and his contributors have effectively chronicled our exciting journey, and outlin...
    Hardback (May 2022)

    List price $135.00

    Member price $121.50

  3. Add to Wish List Creating Inclusive and Engaging Online Courses

    Creating Inclusive and Engaging Online Courses

    Edited by Monica Sanders
    The recent imperative for online teaching has brought many educational challenges to the fore. Featuring current topics such as accessibility, diversity, and mobile access, this guide contains everything a teacher needs to make a great o...
    Hardback (2022)

    List price $115.00

    Member price $103.50

  4. Add to Wish List How to Fast-Track Your Academic Career

    How to Fast-Track Your Academic Career

    Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
    ‘How to Fast-Track Your Academic Career provides invaluable insights to mid-career scholars to successfully navigate through the challenges they face in a career in academia. It also addresses the concerns of these mid-career scholars. T...
    Hardback (2021)

    List price $175.00

    Member price $157.50

    Paperback (2022)

    List price $55.00

    Member price $44.00

  5. Add to Wish List Social Marketing and Advertising in the Age of Social Media

    Social Marketing and Advertising in the Age of Social Media

    Edited by Lukas Parker, Linda Brennan
    ‘This is something that is long overdue – a full reference work offering contemporary insight into a confusing relationship between social marketing and social media marketing. Where other publications provide only basic practical “how-t...
    Hardback (2020)

    List price $125.00

    Member price $112.50

    Paperback (2022)

    List price $35.00

    Member price $28.00

  6. Add to Wish List A Research Agenda for Corporations

    A Research Agenda for Corporations

    Christopher May
    ‘May persuasively makes the case for scholars to take a more holistic approach to research on corporations. He rightly argues that too many scholars take a narrow disciplinary view, while others downplay or ignore corporations in their a...
    Hardback (2020)

    List price $116.00

    Member price $104.40

    Paperback (2022)

    List price $35.00

    Member price $28.00

  7. Add to Wish List How Do I Develop an Agent-Based Model?

    How Do I Develop an Agent-Based Model?

    Davide Secchi
    ‘With How Do I Develop an Agent-Based Model? there is finally a suitable textbook that I can recommend to students and prospective researchers in business administration and management who want to apply agent-based modeling.’ – Matthias ...
    Paperback (2022)

    List price $31.95

    Member price $25.56

    Hardback (April 2022)

    List price $110.00

    Member price $99.00

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  8. Add to Wish List A Research Agenda for Political Marketing

    A Research Agenda for Political Marketing

    Edited by Bruce I. Newman, Todd P. Newman
    ‘Understanding contemporary politics is to understand marketing. Bruce and Todd Newman have edited a volume that can instruct modern princes on the virtue needed to gain and hold power. But democracy can prevail only if research in this ...
    Hardback (2022)

    List price $115.00

    Member price $103.50

  9. Add to Wish List Small and Medium Sized Enterprises and the COVID-19 Response

    Small and Medium Sized Enterprises and the COVID-19 Response

    Edited by Hamid Etemad
    The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...
    Hardback (2022)

    List price $195.00

    Member price $175.50

  10. Add to Wish List Rethinking Global Value Chains and Corporate Social Responsibility

    Rethinking Global Value Chains and Corporate Social Responsibility

    Peter Lund-Thomsen
    ‘Given the growing complexity of contemporary supply chains and new disruptive forces such as the global Covid-19 pandemic and accelerating technological changes in the digital era, there is no simple ‘sweet spot’ where the interests of ...
    Hardback (2022)

    List price $99.00

    Member price $89.10

  11. Add to Wish List How to Use a Discursive Approach to Study Organizations

    How to Use a Discursive Approach to Study Organizations

    Cynthia Hardy
    ‘Cynthia Hardy has written a superb text on organizational discourse studies. Using extensive empirical examples, she provides insightful discussions of discourse basics, levels of analysis, reflexivity, and materiality. Each chapter als...
    Hardback (2022)

    List price $115.00

    Member price $103.50

  12. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    ‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster Un...
    Hardback (2022)

    List price $99.00

    Member price $89.10

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