Business and Management
-
Add to Wish List
![Advanced Introduction to Tourism Economics]()
Advanced Introduction to Tourism Economics
David W. Marcouiller
This Advanced Introduction is an accessible and critical review of the economic foundations of tourism. Taking a regional approach based in macro- and resource economics, David Marcouiller points to how the competitive aspect of tourism ... -
Add to Wish List
![Advanced Introduction to Service Innovation]()
Advanced Introduction to Service Innovation
Faïz Gallouj, Faridah Djellal, Camal Gallouj
This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new m... -
Add to Wish List
![Ethical Leadership]()
Ethical Leadership
Edited by Robert M. McManus, Stanley J. Ward, Alexandra K. Perry
The world cries out for ethical leaders. We expect the best, but we are often left profoundly disappointed. While leadership programs may feature ethics as part of their curriculum, the approach is often either simplistic or overly esote... -
Add to Wish List
![Concise Introduction to Performance Management]()
Concise Introduction to Performance Management
Mike Bourne, Pippa Bourne
This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see perfor... -
Add to Wish List
![International Entrepreneurship]()
International Entrepreneurship
Antonella Zucchella, Birgit Hagen, Manuel G. Serapio
Thoroughly revised and updated, International Entrepreneurship explains the opportunities and challenges facing internationalising entrepreneurial ventures. With a new section on international sustainable entrepreneurship and new cases a... -
Add to Wish List
![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin... -
Add to Wish List
![Concise Introduction to the Family Firm]()
Concise Introduction to the Family Firm
Ramon K. Zachary, Sharon M. Danes, Elisa Balabram
Building on the current structural focus of the family firm discipline, this Concise Introduction provides a function-based, processual approach to the area. It rethinks the nature of the family firm, advancing a deeper understanding of ... -
Add to Wish List
![Advanced Introduction to Entrepreneurial Finance]()
Advanced Introduction to Entrepreneurial Finance
Hans Landström
Fully revised and updated, this Advanced Introduction provides a comprehensive understanding of entrepreneurial finance of new and growing ventures. With a unique research-based focus, Hans Landström synthesizes contemporary knowledge an...eBook:Find out more$26.36
-
Add to Wish List
![Advanced Introduction to Radical Innovation]()
Advanced Introduction to Radical Innovation
Joe Tidd
Focussing on radical and breakthrough innovation, Joe Tidd provides a crucial insight into over 50 years of research and experience, and illustrates how the pioneering work on innovation dynamics can offer a deeper understanding of radic...eBook:Find out more$19.96
-
Add to Wish List
![Advanced Introduction to Pricing Strategy and Analytics]()
Advanced Introduction to Pricing Strategy and Analytics
Vithala R. Rao
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...eBook:Find out more$26.36
-
Add to Wish List
![Globalization]()
Globalization
C. Gopinath
Globalization: A Multi-Dimensional System provides a comprehensive understanding of the complex process of globalization and how it impacts nations, organizations and individuals who operate in its environment. C. Gopinath addresses why...eBook:Find out more$40.00
-
Add to Wish List
![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$19.96
