Business and Management
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Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin... -
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Advanced Introduction to Law and Entrepreneurship
Shubha Ghosh
This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and... -
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Entrepreneurship in Theory and Practice
Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald, Torben Bager
‘This highly useful textbook presents a broad view on entrepreneurship, including entrepreneurial action in new and established firms, associations, government agencies etc. It does so in a refreshing way by drawing on theoretical insigh... -
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Business Law for Entrepreneurs
Margo E.K. Reder, Kabrina K. Chang, Sean P. Melvin, Jonathan J. Darrow
‘Business Law for Entrepreneurs highlights the most important legal issues facing a new start-up. Up-to-date examples and ideas make this text interesting and relevant. This book is an important contribution for anyone wanting to start a... -
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Advanced Introduction to Global Production Networks
Neil M. Coe
‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...eBook:Find out more$19.96
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Retail and Channel Marketing
Sandro Castaldo, Monica Grosso, Katia Premazzi
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...eBook:Find out more$39.96
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International Business Negotiations
Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal
This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that infl...eBook:Find out more$52.00
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Advanced Introduction to Sustainable Tourism
David Weaver
'Advanced Introduction to Sustainable Tourism provides a global perspective on the major developments and parameters of sustainable tourism across a 40-year period. By challenging common misconceptions, the book will undoubtably stimulat...eBook:Find out more$19.96
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International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more$52.76
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Organizations Evolving
Howard E. Aldrich, Martin Ruef, Stephen Lippmann
‘Organizations Evolving synthesizes in an excellent way the evolution of organizations, and clarifies the elegance of the evolutionary approach in using a few distinct concepts to explain broad and complex phenomena. In the third edition...eBook:Find out more$44.00
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International Management
Peter Stanwick, Sarah Stanwick
International Management: A Stakeholder Approach applies a practical, engaging and real time approach to the evolving topics related to International Management. In thirteen chapters, the authors discuss the complexities managers must ad...eBook:Find out more$52.76
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Transnational Corporations and International Production
Grazia Ietto-Gillies
‘This book deals with the important issue of integrating the study of the transnational corporation into economics. Ietto-Gillies places the different theories on the TNC into their wider theoretical and historical contexts and offers th...eBook:Find out more$44.00