Business and Management
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![Advanced Introduction to Sustainable Careers]()
Advanced Introduction to Sustainable Careers
Jeffrey H. Greenhaus, Gerard A. Callanan
This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ... -
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![Principles of International Logistics]()
Principles of International Logistics
Jose L. Tongzon
‘With this book, José Tongzon brings together all the key principles and elements relevant to the international logistics arena. Based on his significant international experience and a profound understanding of the educational process, t... -
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![Advanced Introduction to Business and Human Rights]()
Advanced Introduction to Business and Human Rights
Peter T. Muchlinski
Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is graduall... -
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![Advanced Introduction to Scenario Planning]()
Advanced Introduction to Scenario Planning
Paul Schoemaker
‘Schoemaker's book is, simply, a tour-de-force from one of the founders of both the academic study and consultancy application of the scenario approach to improving decision making in the face of future uncertainty. In it, he covers the ... -
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
‘This is an important book. What distinguishes marketing from other activities of an organization is the centrality of customers and the environment in which they are embedded to effective management decision making. This is the first bo... -
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![Advanced Introduction to the Sociology of Work]()
Advanced Introduction to the Sociology of Work
Amy S. Wharton
‘The prose is pitched perfectly for advanced undergraduates and was highly engaging for me as well. It feels fresh and up to date. Data-rich sections include the precarity of work, the digital economy, gender at work in international con... -
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![Innovation for Entrepreneurs]()
Innovation for Entrepreneurs
Marc H. Meyer, Chaewon Lee
‘In this book, Professors Marc Meyer and Chaewon Lee offer an innovative approach to studying and learning about the dynamics of innovation. Their experiential approach and their timely focus on social impact make this book a great addi... -
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![Advanced Introduction to Corporate Finance]()
Advanced Introduction to Corporate Finance
Edited by James A. Brickley, Clifford W. Smith Jr
‘This book does a great job reviewing the most important aspects of corporate finance written in an accessible manner for a wide audience. Non-finance managers that need to grasp the basics, as well as finance-trained folks who simply ne... -
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![International Business Strategy and Cross-Cultural Management]()
International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an... -
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![Digital Entrepreneurship]()
Digital Entrepreneurship
Kisito Futonge Nzembayie, Anthony Buckley
‘Nzembayie and Buckley have provided a digital entrepreneurial process model to guide digital entrepreneurs in this volatile, uncertain, complex and ambiguous (VUCA) world of the 21st century. That their model is grounded in an action re... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more$19.96
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more$36.00
