Business and Management

  1. Add to Wish List Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...
    Paperback (2018)

    List price $50.95

    Member price $40.76

    Hardback (2018)

    List price $145.00

    Member price $130.50

  2. Add to Wish List Service Operations Management, Second Edition

    Service Operations Management, Second Edition

    David W. Parker
    Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. W...
    Paperback (2018)

    List price $92.95

    Member price $74.36

    Hardback (2018)

    List price $199.00

    Member price $179.10

  3. Add to Wish List Essentials of Entrepreneurship Second Edition

    Essentials of Entrepreneurship Second Edition

    Robert A. Baron, Keith M. Hmieleski
    Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text e...
    Paperback (2018)

    List price $77.95

    Member price $62.36

    Hardback (2018)

    List price $160.00

    Member price $144.00

  4. Add to Wish List Foreign Operation Methods

    Foreign Operation Methods

    Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen
    The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the...
    Paperback (2018)

    List price $65.95

    Member price $52.76

    Hardback (2018)

    List price $185.00

    Member price $166.50

  5. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...
    Paperback (2017)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

  6. Add to Wish List The Disappearing Product

    The Disappearing Product

    Chris Bilton
    Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), di...
    Paperback (2017)

    List price $55.95

    Member price $44.76

    Hardback (2017)

    List price $130.00

    Member price $117.00

  7. Add to Wish List Unraveling the Mysteries of Case Study Research

    Unraveling the Mysteries of Case Study Research

    Marilyn L. Taylor, Mikael Søndergaard
    An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project,...
    Paperback (2017)

    List price $43.95

    Member price $35.16

    Hardback (2017)

    List price $130.00

    Member price $117.00

  8. Add to Wish List Advanced Introduction to Entrepreneurial Finance

    Advanced Introduction to Entrepreneurial Finance

    Hans Landström
    This book synthesises and stretches our knowledge on entrepreneurial finance and will be invaluable for high level MBA students. It reviews the state-of-the-art and the context of entrepreneurial finance, before outlining the entrepreneu...
    Paperback (2017)

    List price $41.95

    Member price $33.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

  9. Add to Wish List Theories of the Multinational Firm

    Theories of the Multinational Firm

    Mats Forsgren
    Used internationally at undergraduate and postgraduate level, this highly successful textbook presents, analyses and compares six different theories of the multinational firm that have dominated the research in international business dur...
    Paperback (2017)

    List price $47.95

    Member price $38.36

    Hardback (2017)

    List price $130.00

    Member price $117.00

  10. Add to Wish List Advanced Introduction to Globalisation

    Advanced Introduction to Globalisation

    Jonathan Michie
    Globalisation impacts almost all aspects of our lives. Smart-phones give access to news, documents and communications instantaneously and globally. It is said that change is accelerating, and the nation state is increasingly anachronisti...
    Paperback (2017)

    List price $30.45

    Member price $24.36

    Hardback (2017)

    List price $120.00

    Member price $108.00

  11. Add to Wish List Managing the Family Business

    Managing the Family Business

    Thomas Zellweger
    This innovative textbook covers the most important managerial challenges facing family businesses. It is research-based and includes theory and practice along with concepts, cases and reflection questions to illustrate the key topics. V...
    Paperback (2017)

    List price $71.95

    Member price $57.56

    Hardback (2017)

    List price $205.00

    Member price $184.50

  12. Add to Wish List The Fundamentals of Contract Law and Clauses

    The Fundamentals of Contract Law and Clauses

    Nancy S. Kim
    This accessible textbook helps students learn essential transactional skills by explaining the meaning and purpose of common contract clauses and exploring some potential pitfalls associated with their use. Nancy Kim utilizes select cas...
    Paperback (2016)

    List price $46.95

    Member price $37.56

    Hardback (2016)

    List price $150.00

    Member price $135.00

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