Business and Management
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![Fixing Prices]()
Fixing Prices
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Shedding light on a range of price adjustment mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting and alteration process. Based on a detailed study of a century of pricing pra... -
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin... -
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![Handbook of Qualitative Research Methods for Information Systems]()
Handbook of Qualitative Research Methods for Information Systems
Edited by Robert M. Davison
This vital new Handbook clarifies how qualitative research can be undertaken in the discipline of Information Systems (IS), observing how IS can be taught and its recent developments. Through succinctly bringing together influential rese... -
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![How to Write Great Business Cases]()
How to Write Great Business Cases
Karin Schnarr, Meredith J. Woodwark
Offering a step-by-step guide on how to write an impactful decision-based teaching case for business education, this book aids in the creation of resources that will be essential for an academic curriculum. It demonstrates how the case a... -
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![Concise Introduction to Sports Marketing]()
Concise Introduction to Sports Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi... -
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![Handbook of Historical Methods for Management]()
Handbook of Historical Methods for Management
Edited by Stephanie Decker, William M. Foster, Elena Giovannoni
The Handbook of Historical Methods for Management offers an invaluable compendium for researchers seeking to expand their methodological toolkit. It showcases a variety of interdisciplinary approaches to the study of management, provide... -
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![Field Guide to Family Business Research]()
Field Guide to Family Business Research
Edited by Keith H. Brigham, G. T. Payne
The Field Guide to Family Business Research is a concise and accessible guidebook that addresses the unique challenges associated with conducting high-quality family business research. Intended for both new and more experienced scholars,... -
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![Handbook of Research Methods for Studying Identity In and Around Organizations]()
Handbook of Research Methods for Studying Identity In and Around Organizations
Edited by Ingo Winkler, Stefanie Reissner, Rosalía Cascón-Pereira
This practical yet cutting-edge Handbook includes both established and innovative methods for studying identity in management, organisations, and cognate fields. Incorporating a breadth of narrative, visual, ethnographic and embodied met... -
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![Entrepreneurial Thinking]()
Entrepreneurial Thinking
David Valliere
Dispelling common entrepreneurship myths, this updated textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping aspiring entrepreneurs to... -
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![Research Handbook on Corporate Governance and Ethics]()
Research Handbook on Corporate Governance and Ethics
Edited by Till Talaulicar
This essential Research Handbook provides an in-depth analysis of the link between corporate governance and ethics. By bringing together internationally renowned scholars, it reflects upon pertinent trends and challenges within the field... -
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![Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era]()
Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era
Edited by Javed G. Hussain, Samuel Salia, Jonathan M. Scott
This cutting-edge book explores the impact of pandemic shocks and other crises on businesses. Focusing on growing threats to business resilience, it offers innovative strategies to manage financial change and reposition small and medium-... -
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![Handbook of Big Data Research Methods]()
Handbook of Big Data Research Methods
Edited by Shahriar Akter, Samuel Fosso Wamba
This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, informa...eBook:Find out more$65.00
