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  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price $24.95

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    Hardback (October 2022)

    List price $120.00

    Member price $108.00

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  2. Add to Wish List Advanced Introduction to Megaprojects

    Advanced Introduction to Megaprojects

    Nathalie Drouin, Rodney Turner
    ‘Successful megaprojects are a rare species. But here's a book about exactly this. The Elgar Advanced Introduction to Megaprojects is a must read for anyone interested in megaprojects. We all need to learn from the successes in the field...
    Paperback (September 2022)

    List price $24.95

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    Hardback (September 2022)

    List price $120.00

    Member price $108.00

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  3. Add to Wish List Advanced Introduction to Social Capital

    Advanced Introduction to Social Capital

    Karen S. Cook
    ‘In recent years, the concept of social capital has become a widely cited but often misused black box deployed willy-nilly to explain any number of societal outcomes. Karen Cook’s masterful Advanced Introduction to Social Capital fills i...
    Paperback (September 2022)

    List price $24.95

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    Hardback (September 2022)

    List price $120.00

    Member price $108.00

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  4. Add to Wish List Advanced Introduction to Negotiation

    Advanced Introduction to Negotiation

    Leigh Thompson, Cynthia S. Wang
    ‘The book is a masterful integration of an entire scholarly discipline. Its integration of diverse literatures and disciplines, drawing on decades of research, represents a towering achievement.’ – Don Moore, University of California, Be...
    Paperback (September 2022)

    List price $24.95

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    Hardback (September 2022)

    List price $120.00

    Member price $108.00

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  5. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    ‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...
    Hardback (2021)

    List price $135.00

    Member price $121.50

    Paperback (August 2022)

    List price $50.00

    Member price $40.00

    Not yet published
  6. Add to Wish List Teaching Tourism

    Teaching Tourism

    Edited by Johan Edelheim, Marion Joppe, Joan Flaherty
    ‘This book synthesizes the knowledge and passion of 45 educators seeking to re-imagine tourism education. It provides a strong philosophical framework for designing transformative, values-based tourism curricula. With strong axiological...
    Hardback (2022)

    List price $155.00

    Member price $139.50

    Paperback (August 2022)

    List price $45.00

    Member price $36.00

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  7. Add to Wish List Advanced Introduction to Artificial Intelligence in Healthcare

    Advanced Introduction to Artificial Intelligence in Healthcare

    Tom Davenport, John Glaser, Elizabeth Gardner
    ‘Leaders in assessing the impact of analytics and directing the adoption of novel information technologies address the near term challenges of AI applied to clinical care at scale.’ – Isaac Kohane, Harvard University, US
    Paperback (August 2022)

    List price $24.95

    Member price $19.96

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    Hardback (August 2022)

    List price $120.00

    Member price $108.00

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  8. Add to Wish List Advanced Introduction to Private Equity

    Advanced Introduction to Private Equity

    Paul A. Gompers, Steven N. Kaplan
    ‘Private equity has become a traditional and strongly growing asset class – this book provides a great overview and deep dive of the “what is what” of the industry.’ – Marcel Erni, Co-Founder, Partners Group
    Paperback (August 2022)

    List price $24.95

    Member price $19.96

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    Hardback (August 2022)

    List price $120.00

    Member price $108.00

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  9. Add to Wish List Annals of Entrepreneurship Education and Pedagogy – 2021

    Annals of Entrepreneurship Education and Pedagogy – 2021

    Edited by Charles H. Matthews, Eric W. Liguori
    ‘A must-have for teachers of entrepreneurship. How insightful to see topics ranging from entrepreneurship in rural regions to entrepreneurship in MBA programs and special topics on ideation, service learning, and the arts as well as wome...
    Hardback (2021)

    List price $185.00

    Member price $166.50

    Paperback (July 2022)

    List price $60.00

    Member price $48.00

    Not yet published
  10. Add to Wish List Entrepreneurship in Action

    Entrepreneurship in Action

    Edited by Eric W. Liguori, Mark Tonelli
    This book affers an in-depth examination of six exemplar student-run ventures. These ventures, actual businesses that students enroll in as a course and run themselves, are changing the ways in which students learn by offering valuable ...
    Hardback (2021)

    List price $105.00

    Member price $94.50

    Paperback (July 2022)

    List price $31.95

    Member price $25.56

    Not yet published
  11. Add to Wish List A Research Agenda for the Entrepreneurial University

    A Research Agenda for the Entrepreneurial University

    Edited by Ulla Hytti
    ‘From an academic point of view, entrepreneurial universities are still an emergent area in the field of entrepreneurship. This book, written by a group of scholars at the leading edge on this topic, is offering new and fresh research pe...
    Hardback (2021)

    List price $145.00

    Member price $130.50

    Paperback (July 2022)

    List price $45.00

    Member price $36.00

    Not yet published
  12. Add to Wish List Leading Innovation and Entrepreneurship in Healthcare

    Leading Innovation and Entrepreneurship in Healthcare

    Claudine Kearney
    ‘For anyone interested in engaging in change, leadership and creating value in health care, this book is a must read. Claudine Kearney provides a thoughtful, interesting focused innovative approach to a most relevant topic today how to i...
    Hardback (2022)

    List price $120.00

    Member price $108.00

    Paperback (July 2022)

    List price $50.00

    Member price $40.00

    Not yet published
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