Asia Business
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more$36.00
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![The Chinese Economy in the 21st Century]()
The Chinese Economy in the 21st Century
Edited by Barbara Krug, Hans Hendrischke
‘What emerges in this book is a complex, layered, intriguing and ultimately informative and insightful portrayal of a radically renovated business environment in contemporary China.’ – David Ip, Pacific AffairseBook:Find out more$57.60
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![Globalization in the Asian Region]()
Globalization in the Asian Region
Edited by Gloria Davies, Chris Nyland
‘This collection of thoughtful essays provides a reliable picture of the dynamic and often ironic operation of globalization in Asia today and challenges individuals to believe that as communities we have a choice in how we respond and c...eBook:Find out more$49.60
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![Malaysian Business in the New Era]()
Malaysian Business in the New Era
Edited by Chris Nyland, Wendy Smith, Russell Smyth, Marika Vicziany
‘. . . the book makes a significant contribution to research on Asian business. The chapters are deeply researched and will be of considerable value to scholars, government policymakers and practitioners.’ – Samir Ranjan Chatterjee, Asia...eBook:Find out more$50.40
