Asia Business

  1. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

  2. Add to Wish List The Chinese Economy in the 21st Century

    The Chinese Economy in the 21st Century

    Edited by Barbara Krug, Hans Hendrischke
    China’s long-term economic success is driven by new firms, new sectors and new business practices. This book explores the establishment of new private firms and listed companies, the development of knowledge industries, in particular the...
    Paperback (2009)

    List price $72.00

    Member price $57.60

    Hardback (2007)

    List price $140.00

    Member price $126.00

  3. Add to Wish List Globalization in the Asian Region

    Globalization in the Asian Region

    Edited by Gloria Davies, Chris Nyland
    Bringing together contributors from both the university sector and business-centered research institutions, this comprehensive volume offers diverse perspectives on the impacts and consequences of globalization in different parts of the ...
    Paperback (June 2005)

    List price $62.00

    Member price $49.60

    Out of Stock
    Hardback (June 2004)

    List price $140.00

    Member price $126.00

    Out of Stock
  4. Add to Wish List Malaysian Business in the New Era

    Malaysian Business in the New Era

    Edited by Chris Nyland, Wendy Smith, Russell Smyth, Marika Vicziany
    This volume explores Malaysian business in the era that began with the Asian financial crisis of 1997–1999. The contributions, by a broad range of international experts, are informed by a wish to identify what Malaysia needs to do to sus...
    Paperback (2003)

    List price $63.00

    Member price $50.40

    Hardback (January 2002)

    List price $145.00

    Member price $130.50

    Out of Stock
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