Branding

  1. Add to Wish List Understanding Collaborative Consumption

    Understanding Collaborative Consumption

    Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
    This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...
    Hardback (April 2024)

    List price $135.00

    Member price $121.50

  2. Add to Wish List Elgar Encyclopedia of Corporate Communication

    Elgar Encyclopedia of Corporate Communication

    Edited by Klement Podnar
    This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by ...
    Hardback (March 2024)

    List price $255.00

    Member price $229.50

My Cart