Branding

  1. Add to Wish List Concise Introduction to Sports Marketing

    Concise Introduction to Sports Marketing

    T. B. Cornwell, Steffen Jahn
    This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...
    Paperback (July 2023)

    List price $41.95

    Member price $33.56

    Not yet published
    Hardback (July 2023)

    List price $125.00

    Member price $112.50

    Not yet published
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