Branding

  1. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price $175.00

    Member price $157.50

    Paperback (September 2022)

    List price $55.00

    Member price $44.00

    Not yet published
  2. Add to Wish List Strategies for the Digital Customer Experience

    Strategies for the Digital Customer Experience

    Wided Batat
    Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...
    Hardback (2022)

    List price $135.00

    Member price $121.50

  3. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price $99.00

    Member price $89.10

  4. Add to Wish List The Nordic Wave in Place Branding

    The Nordic Wave in Place Branding

    Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
    The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the ...
    Hardback (2019)

    List price $145.00

    Member price $130.50

  5. Add to Wish List Political Brands

    Political Brands

    Ciara Torres-Spelliscy
    From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in pr...
    Hardback (2019)

    List price $152.00

    Member price $136.80

  6. Add to Wish List Creating Cities/Building Cities

    Creating Cities/Building Cities

    Peter K. Kresl, Daniele Ietri
    For the past 150 years, architecture has been a significant tool in the hands of city planners and leaders. In Creating Cities/Building Cities, Peter Karl Kresl and Daniele Ietri illustrate how these planners and leaders have utilized ar...
    Hardback (2017)

    List price $126.00

    Member price $113.40

  7. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhe...
    Hardback (2016)

    List price $142.00

    Member price $127.80

  8. Add to Wish List Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...
    Hardback (2014)

    List price $155.00

    Member price $139.50

  9. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price $72.00

    Member price $57.60

    Hardback (2011)

    List price $175.00

    Member price $157.50

  10. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (2013)

    List price $50.95

    Member price $40.76

    Hardback (2011)

    List price $130.00

    Member price $117.00

  11. Add to Wish List Towards Effective Place Brand Management

    Towards Effective Place Brand Management

    Edited by Gregory Ashworth, Mihalis Kavaratzis
    Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...
    Hardback (2010)

    List price $150.00

    Member price $135.00

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