Branding
-
Add to Wish List
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...eBook:Find out more$65.00
-
Add to Wish List
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...eBook:Find out more$44.00
-
Add to Wish List
Handbook of Marketing Strategy
Edited by Venkatesh Shankar, Gregory S. Carpenter
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...eBook:Find out more$61.60