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Branding

  1. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    ‘Brand co-creation is an idea that has arrived and a compilation of insights and ideas from leading academics is a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Categories
    Hardback (March 2022)

    List price $260.00

    Member price $234.00

    Not yet published
  2. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    ‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...
    Hardback (2020)

    List price $210.00

    Member price $189.00

    Paperback (October 2021)

    List price $45.00

    Member price $36.00

  3. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    ‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2017)

    List price $175.00

    Member price $157.50

  4. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $81.00

    Member price $64.80

    Hardback (2012)

    List price $253.00

    Member price $227.70

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