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  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (October 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  2. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    ‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its c...
    Paperback (June 2022)

    List price $24.95

    Member price $19.96

    Hardback (June 2022)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  4. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

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