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  1. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    ‘This is an important book. What distinguishes marketing from other activities of an organization is the centrality of customers and the environment in which they are embedded to effective management decision making. This is the first bo...
    Paperback (June 2022)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (June 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  2. Add to Wish List Strategies for the Digital Customer Experience

    Strategies for the Digital Customer Experience

    Wided Batat
    Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...
    Hardback (May 2022)

    List price $115.00

    Member price $103.50

    Not yet published
  3. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    ‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster Un...
    Hardback (April 2022)

    List price $99.00

    Member price $89.10

    Not yet published
  4. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    ‘Brand co-creation is an idea that has arrived and the compilation of insights and ideas from leading academics offers a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Subcategories
    Hardback (March 2022)

    List price $280.00

    Member price $252.00

  5. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (January 2022)

    List price $24.95

    Member price $19.96

    Hardback (January 2022)

    List price $120.00

    Member price $108.00

  6. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (January 2022)

    List price $45.00

    Member price $36.00

    Hardback (January 2022)

    List price $140.00

    Member price $126.00

  7. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    ‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...
    Hardback (2020)

    List price $210.00

    Member price $189.00

    Paperback (2021)

    List price $45.00

    Member price $36.00

  8. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    ‘In a field not noted for its sense of direction or purpose, Papadopoulos and Cleveland have achieved that rare goal: a properly curated collection. They have done this with intelligence and panache, so this book should move the field fo...
    Hardback (2021)

    List price $175.00

    Member price $157.50

  9. Add to Wish List The Nordic Wave in Place Branding

    The Nordic Wave in Place Branding

    Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
    ‘Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wide...
    Hardback (2019)

    List price $145.00

    Member price $130.50

  10. Add to Wish List Political Brands

    Political Brands

    Ciara Torres-Spelliscy
    ‘Professor Torres-Spelliscy has written a haunting, informative, and provocative narrative tying together many of these threats. You may not sleep quite as well after you read this important book, but you will be substantially smarter fo...
    Hardback (2019)

    List price $145.00

    Member price $130.50

  11. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    ‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2017)

    List price $175.00

    Member price $157.50

  12. Add to Wish List Creating Cities/Building Cities

    Creating Cities/Building Cities

    Peter K. Kresl, Daniele Ietri
    ‘In the 21st century, cities will increasingly become the dominant centres of economic and social activity and interaction. Understanding how they evolve and develop will be of crucial importance to ensuring their long-term success and s...
    Hardback (2017)

    List price $120.00

    Member price $108.00

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