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  1. Add to Wish List How to Achieve Societal Impact through Engaged and Collaborative Scholarship

    How to Achieve Societal Impact through Engaged and Collaborative Scholarship

    Edited by Michel Van der Borgh, Adam Lindgreen, Tobias Schäfers
    Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does ...
    Hardback (September 2024)

    List price $135.00

    Member price $121.50

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  2. Add to Wish List Understanding Collaborative Consumption

    Understanding Collaborative Consumption

    Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
    This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...
    Hardback (April 2024)

    List price $145.00

    Member price $130.50

  3. Add to Wish List Elgar Encyclopedia of Corporate Communication

    Elgar Encyclopedia of Corporate Communication

    Edited by Klement Podnar
    This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by ...
    Hardback (2024)

    List price $330.00

    Member price $297.00

  4. Add to Wish List The Materials of Service Design

    The Materials of Service Design

    Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
    If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...
    Hardback (2023)

    List price $145.00

    Member price $130.50

  5. Add to Wish List A Research Agenda for Brand Management in a New Era of Consumerism

    A Research Agenda for Brand Management in a New Era of Consumerism

    Edited by Ceridwyn King, Enrique Murillo
    Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...
    Hardback (2023)

    List price $160.00

    Member price $144.00

  6. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...
    Hardback (2022)

    List price $291.00

    Member price $261.90

    Paperback (2023)

    List price $65.95

    Member price $52.76

  7. Add to Wish List Concise Introduction to Sport Marketing

    Concise Introduction to Sport Marketing

    T. B. Cornwell, Steffen Jahn
    This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...
    Paperback (2023)

    List price $41.95

    Member price $33.56

    Hardback (2023)

    List price $125.00

    Member price $112.50

  8. Add to Wish List Handbook on Digital Corporate Communication

    Handbook on Digital Corporate Communication

    Edited by Vilma Luoma-aho, Mark Badham
    This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital tec...
    Hardback (2023)

    List price $300.00

    Member price $270.00

  9. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price $103.00

    Member price $92.70

    Paperback (2023)

    List price $35.95

    Member price $28.76

  10. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback ()

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

  11. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...
    Hardback (2021)

    List price $170.00

    Member price $153.00

    Paperback (2022)

    List price $46.95

    Member price $37.56

  12. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price $191.00

    Member price $171.90

    Paperback (2022)

    List price $53.95

    Member price $43.16

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