Business Analytics

  1. Add to Wish List Handbook of Big Data Research Methods

    Handbook of Big Data Research Methods

    Edited by Shahriar Akter, Samuel Fosso Wamba
    This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, informa...
    Hardback (April 2023)

    List price $245.00

    Member price $220.50

  2. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...
    Paperback (2019)

    List price $76.95

    Member price $61.56

    Hardback (2018)

    List price $314.00

    Member price $282.60

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