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Business Ethics and Trust

  1. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    ‘Brand co-creation is an idea that has arrived and a compilation of insights and ideas from leading academics is a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Categories
    Hardback (March 2022)

    List price $260.00

    Member price $234.00

    Not yet published
  2. Add to Wish List Handbook of Sustainability-Driven Business Strategies in Practice

    Handbook of Sustainability-Driven Business Strategies in Practice

    Edited by Stefan Markovic, Cristina Sancha, Adam Lindgreen
    ‘Sustainability is high on the corporate and public agenda but developing and implementing strategies for sustainability often remains challenging. In this edited volume, Markovic, Sancha, and Lindgreen bring together a rich collection o...
    Hardback (December 2021)

    List price $325.00

    Member price $292.50

    Not yet published
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