Presenting a comprehensive overview of the changes in policies and economic doctrines of the American economy following the 2008 global financial crisis, this book critically examines the reformation of the corporate landscape. Observing...
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
‘Brand co-creation is an idea that has arrived and a compilation of insights and ideas from leading academics is a welcome and stimulating perspective.’
– David Aaker, author of Owning Game-Changing Categories
‘Rich in facts, strong in ideas, deep in its critique – a much needed, important book on the changing organization of journalism and its implications for society.’
– Martin Kornberger, University of Edinburgh, UK
Edited by Stefan Markovic, Cristina Sancha, Adam Lindgreen
‘Sustainability is high on the corporate and public agenda but developing and implementing strategies for sustainability often remains challenging. In this edited volume, Markovic, Sancha, and Lindgreen bring together a rich collection o...