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Entrepreneurship

  1. Add to Wish List Advanced Introduction to Scenario Planning

    Advanced Introduction to Scenario Planning

    Paul Schoemaker
    ‘Schoemaker's book is, simply, a tour-de-force from one of the founders of both the academic study and consultancy application of the scenario approach to improving decision making in the face of future uncertainty. In it, he covers the ...
    Paperback (June 2022)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (June 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  2. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (January 2022)

    List price $24.95

    Member price $19.96

    Hardback (January 2022)

    List price $120.00

    Member price $108.00

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