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Entrepreneurship

  1. Add to Wish List Innovation for Entrepreneurs

    Innovation for Entrepreneurs

    Marc H. Meyer, Chaewon Lee
    ‘In this book, Professors Marc Meyer and Chaewon Lee offer an innovative approach to studying and learning about the dynamics of innovation. Their experiential approach and their timely focus on social impact make this book a great addi...
    Paperback (April 2022)

    List price $55.00

    Member price $44.00

    Not yet published
    Hardback (April 2022)

    List price $170.00

    Member price $153.00

    Not yet published
  2. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (January 2022)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (January 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  3. Add to Wish List Social Entrepreneurship

    Social Entrepreneurship

    J. H. Kucher, Stephanie E. Raible
    ‘J. Howard Kucher and Stephanie E. Raible have put together a roadmap to entrepreneurship that allows the reader to learn from the successes and challenges of local, national, and international efforts. Resources are shared that expand t...
    Paperback (January 2022)

    List price $55.00

    Member price $44.00

    Not yet published
    Hardback (January 2022)

    List price $199.95

    Member price $179.96

    Not yet published
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