Entrepreneurship
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![Innovation for Entrepreneurs]()
Innovation for Entrepreneurs
Marc H. Meyer, Chaewon Lee
‘Technological advances are transforming all industries, creating opportunities for innovations that can improve our planet and enhance people’s lives. Professors Meyer and Lee have applied their career-long experience in teaching and co... -
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![Social Entrepreneurship]()
Social Entrepreneurship
J. H. Kucher, Stephanie E. Raible
‘J. Howard Kucher and Stephanie E. Raible have put together a roadmap to entrepreneurship that allows the reader to learn from the successes and challenges of local, national, and international efforts. Resources are shared that expand t... -
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Effectuation
Saras D. Sarasvathy
Praise for the first edition ‘The concept of effectuation is as subtle as it is profound. On the one hand, it challenges long held beliefs about the nature of cause and effect in social science. On the other hand, it generates a host of... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
