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Entrepreneurship

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  1. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    ‘The cornerstones of the book’s thesis are core aspects of knowledge, change, understanding, marketing behaviour and entrepreneurship, in the context of small firms. The focal aspect of the book is marketing of small firms which are grow...
    Paperback (2004)

    List price $58.00

    Member price $46.40

    Hardback (2002)

    List price $154.00

    Member price $138.60

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