Information Systems

  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price $24.95

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    Hardback (October 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  2. Add to Wish List Advanced Introduction to Artificial Intelligence in Healthcare

    Advanced Introduction to Artificial Intelligence in Healthcare

    Tom Davenport, John Glaser, Elizabeth Gardner
    Providing a comprehensive overview of the current and future uses of Artificial Intelligence in healthcare, this Advanced Introduction discusses the issues surrounding the implementation, governance, impacts and risks of utilising AI in ...
    Paperback (August 2022)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (August 2022)

    List price $120.00

    Member price $108.00

    Not yet published
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