International Business
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway -
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![Research Handbook on Knowledge Transfer and International Business]()
Research Handbook on Knowledge Transfer and International Business
Edited by Zaheer Khan, Smitha R. Nair, Yong K. Lew
‘Cross border knowledge transfer is becoming vital for firms to develop competitive advantage. This Research Handbook on Knowledge Transfer and International Business provides a comprehensive account of cross-border knowledge transfer mo... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![How to Lead Academic Departments Successfully]()
How to Lead Academic Departments Successfully
Edited by Adam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra U. Thomsen
‘Few colleagues plan (and prepare) to be an academic leader at the start of their career. But, almost inevitably, many of us will be asked to take up a major leadership role at some point, and often unexpectedly. Managing professionals w... -
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![Demography and the Global Business Environment]()
Demography and the Global Business Environment
Alfred A. Marcus, Mazhar Islam
‘Marcus and Islam provide business leaders with some of the most important forecasts and market analysis one can find. Few tools are more important in analyzing the future of global markets than mapping demographic changes and their cons... -
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![Entrepreneurial Internationalization in an Increasingly Digitized and Networked World Economy]()
Entrepreneurial Internationalization in an Increasingly Digitized and Networked World Economy
Edited by Hamid Etemad, Natasha Evers, Sören Kock
Providing cutting-edge material from a range of perspectives on entrepreneurial internationalization, this insightful book develops contemporary concepts and business models to engage with a rapidly changing and diversifying world econom... -
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![The Contest for Value in Global Value Chains]()
The Contest for Value in Global Value Chains
Lilac Nachum, Yoshiteru Uramoto
‘This captivating book addresses one of the great challenges of our era: how to achieve sustainable value creation and distribution in global value chains. The lucid analysis, inspired by Bangladesh’s Rana Plaza factory collapse, sheds l... -
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![Essentials of International Human Resource Management]()
Essentials of International Human Resource Management
Mila Lazarova, David C. Thomas, Elaine Farndale
This fully revised and updated textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in organizations in a glo... -
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![Handbook of Business and Public Policy]()
Handbook of Business and Public Policy
Edited by Aynsley Kellow, Tony Porter, Karsten Ronit
‘I recommend this volume to anyone interested not just in the immediate topic but in the broader ramifications of what has been called: “globalization”.’ – From the Foreword by Philippe C. Schmitter, European University Institute, ItalyeBook:Find out more$65.00
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![Games, Simulations and Playful Learning in Business Education]()
Games, Simulations and Playful Learning in Business Education
Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...eBook:Find out more$40.00
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![Handbook on Diversity and Inclusion Indices]()
Handbook on Diversity and Inclusion Indices
Edited by Eddy S. Ng, Christina L. Stamper, Alain Klarsfeld, Yu J. Han
‘This Handbook is a unique, timely and well-curated collection of 23 diversity and inclusion indices across a range of salient demographic. The information provided on each of the indices is a testament to these international authors’ in...eBook:Find out more$65.00
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$44.00
