International Business
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![Globalisation, Policy and Shipping]()
Globalisation, Policy and Shipping
Evangelia Selkou, Michael Roe
‘A series of fundamental questions stemming from the multiplex nature of policy-making, nation-states, governance, individual choice, and globalisation have increased in importance. Turning to the shipping world, however, we concede that... -
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![Happimetrics]()
Happimetrics
Peter A. Gloor
Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals’ communication patterns, and making them self-aware by mirroring their behaviour back to them... -
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![Handbook of Research on Ethnic and Intra-cultural Marketing]()
Handbook of Research on Ethnic and Intra-cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
‘Since the sixties, cultural diversity has been steadily growing in the US while technology is becoming more convergent. This gives a great opportunity for marketers to develop micro segments anchored to intra-cultural differences. The H... -
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Games, Simulations and Playful Learning in Business Education]()
Games, Simulations and Playful Learning in Business Education
Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...eBook:Find out more$40.00
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![Principles of International Logistics]()
Principles of International Logistics
Jose L. Tongzon
‘With this book, José Tongzon brings together all the key principles and elements relevant to the international logistics arena. Based on his significant international experience and a profound understanding of the educational process, t... -
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![Research Handbook on Foreign Exit, Relocation and Re-entry]()
Research Handbook on Foreign Exit, Relocation and Re-entry
Edited by Jorma Larimo, Pratik Arte, Carlos M.P. Sousa, Pervez N. Ghauri, José Mata
‘This book features state-of-the art contributions on the interconnected phenomena of firm exits from foreign markets, relocation of production, and re-entry. Its mix of conceptual and empirical studies is a must-read for anyone interest... -
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
‘I wish I had this book when I first started in brand protection. Back then, I was in learning mode and constantly seeking sources to inform my strategy and approach. What I found was that there wasn’t a lot of practical information read... -
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![The Role of Multinational Enterprises in Supporting the United Nations' SDGs]()
The Role of Multinational Enterprises in Supporting the United Nations' SDGs
Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj
‘While the United Nations adopted a clear set of Sustainable Development Goals around 2015, the likelihood of any country achieving all of these goals by the planned 2030 deadline seems highly unlikely. The reasons behind the slower than... -
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![Research Handbook on Innovation in International Business]()
Research Handbook on Innovation in International Business
Edited by Desislava Dikova, Edith Ipsmiller
‘Handbooks are seldom innovative, even when they are about innovation, but this volume on innovations in international business stands out by its refreshingly diverse and up-to-date collection of contributions. Editors Dikova and Ipsmill... -
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![A Research Agenda for Corporations]()
A Research Agenda for Corporations
Christopher May
‘May persuasively makes the case for scholars to take a more holistic approach to research on corporations. He rightly argues that too many scholars take a narrow disciplinary view, while others downplay or ignore corporations in their a...eBook:Find out more$28.00
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![Small and Medium Sized Enterprises and the COVID-19 Response]()
Small and Medium Sized Enterprises and the COVID-19 Response
Edited by Hamid Etemad
The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...eBook:Find out more$40.00
