Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
‘Since the sixties, cultural diversity has been steadily growing in the US while technology is becoming more convergent. This gives a great opportunity for marketers to develop micro segments anchored to intra-cultural differences. The H...
Edited by Jorma Larimo, Pratik Arte, Carlos M.P. Sousa, Pervez N. Ghauri, José Mata
‘This book features state-of-the art contributions on the interconnected phenomena of firm exits from foreign markets, relocation of production, and re-entry. Its mix of conceptual and empirical studies is a must-read for anyone interest...
‘Handbooks are seldom innovative, even when they are about innovation, but this volume on innovations in international business stands out by its refreshingly diverse and up-to-date collection of contributions. Editors Dikova and Ipsmill...
