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International Business

  1. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (January 2022)

    List price $45.00

    Member price $36.00

    Not yet published
    Hardback (January 2022)

    List price $140.00

    Member price $126.00

    Not yet published
  2. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (December 2021)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (December 2021)

    List price $120.00

    Member price $108.00

    Not yet published
  3. Add to Wish List Essentials of International Human Resource Management

    Essentials of International Human Resource Management

    Mila Lazarova, David C. Thomas, Elaine Farndale
    This fully revised and updated textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in organizations in a glo...
    Paperback (September 2021)

    List price $65.00

    Member price $52.00

    Not yet published
    Hardback (September 2021)

    List price $230.00

    Member price $207.00

    Not yet published
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