International Business
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![MNCs in Global Politics]()
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![Innovative Capabilities and the Globalization of Chinese Firms]()
Innovative Capabilities and the Globalization of Chinese Firms
Edited by Maureen McKelvey, Jun Jin
‘Given the stunning rise of Chinese firms in global market, people are wondering about how they have been able to learn and build up their innovation and marketing capabilities within a short period of time. This book provides an in-dept...eBook:Find out more$40.00
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![International Business Negotiations]()
International Business Negotiations
Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal
This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that infl...eBook:Find out more$40.00
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![Energy Transitions in Mediterranean Countries]()
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![A Research Agenda for Corporations]()
A Research Agenda for Corporations
Christopher May
This exciting Research Agenda offers a multidisciplinary and historically informed programme for the further investigation of the global political economy of the corporate sector. It tackles the question, can and should the corporation b...eBook:Find out more$40.00
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![Handbook on Cross-Cultural Marketing]()
Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more$65.00
