International Business

  1. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Advanced Introduction to Globalisation

    Advanced Introduction to Globalisation

    Jonathan Michie
    Globalisation impacts almost all aspects of our lives. Smart-phones give access to news, documents and communications instantaneously and globally. It is said that change is accelerating, and the nation state is increasingly anachronisti...
    Paperback (2017)

    List price $30.45

    Member price $24.36

    Hardback (2017)

    List price $120.00

    Member price $108.00

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