International Business
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![Essentials of International Human Resource Management]()
Essentials of International Human Resource Management
Mila Lazarova, David C. Thomas, Elaine Farndale
This fully revised and updated textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in organizations in a glo...eBook:Find out more$36.00
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$44.00
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![Handbook on Global Value Chains]()
Handbook on Global Value Chains
Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
‘Finally, a Handbook of global value chains. This collection establishes the state of the art in knowledge on the industrial form – the GVC – that has transformed capitalism for better and worse and which is at the centre of contemporary...eBook:Find out more$55.96
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![Research Handbook of International Talent Management]()
Research Handbook of International Talent Management
Edited by Yipeng Liu
‘This very important book, edited by Yipeng Liu, explores the issues surrounding talent management in a global context, from international work arrangements to managing expatriates to corporate governance to the changing role of the mana...eBook:Find out more$55.96
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![Research Handbook of Global Leadership]()
Research Handbook of Global Leadership
Edited by Lena Zander
'In the Research Handbook of Global Leadership, Lena Zander has masterfully charted the topography of the area of global leadership and brought together many of the leading thinkers in the field to create a timely and important reference...eBook:Find out more$52.00
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![Resolving the Crisis in Research by Changing the Game]()
Resolving the Crisis in Research by Changing the Game
Morten Huse
‘Huse makes an original, convincing contribution that not only gets to the heart of the problem with the current publish or perish culture driving academic research but he also proposes a bold, innovative ecosystem that can free us to en...eBook:Find out more$23.96
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![Productivity and the Pandemic]()
Productivity and the Pandemic
Edited by Philip McCann, Tim Vorley
‘If ever there was a timely book on an important question this is it. The need to address the spatial and human aspects of Britain’s low productivity had no sooner reached the top of the political agenda than COVID-19 struck, plunging us...eBook:Find out more$36.00
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![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...eBook:Find out more$20.76
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![International Business Negotiations]()
International Business Negotiations
Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal
This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that infl...eBook:Find out more$54.36
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![International Business Strategy in Complex Markets]()
International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more$55.16
