International Business

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  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

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    Hardback (October 2022)

    List price $120.00

    Member price $108.00

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  2. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price $135.00

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    Paperback (August 2022)

    List price $50.00

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  3. Add to Wish List Principles of International Logistics

    Principles of International Logistics

    Jose L. Tongzon
    This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...
    Paperback (July 2022)

    List price $89.95

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    Hardback (July 2022)

    List price $160.00

    Member price $144.00

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  4. Add to Wish List A Research Agenda for Corporations

    A Research Agenda for Corporations

    Christopher May
    This exciting Research Agenda offers a multi-disciplinary and historically informed programme for the further investigation of the global political economy of the corporate sector. It tackles the question, can and should the corporation ...
    Hardback (2020)

    List price $116.00

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    Paperback (2022)

    List price $35.00

    Member price $28.00

  5. Add to Wish List International Business Strategy and Cross-Cultural Management

    International Business Strategy and Cross-Cultural Management

    Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
    This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...
    Paperback (2022)

    List price $55.00

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    Hardback (2022)

    List price $170.00

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  6. Add to Wish List Field Guide to Intercultural Research

    Field Guide to Intercultural Research

    Edited by David S. A. Guttormsen, Jakob Lauring, Malcolm Chapman
    This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well a...
    Hardback (2021)

    List price $170.00

    Member price $153.00

    Paperback (2022)

    List price $55.00

    Member price $44.00

  7. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  8. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

  9. Add to Wish List Essentials of International Human Resource Management

    Essentials of International Human Resource Management

    Mila Lazarova, David C. Thomas, Elaine Farndale
    The revised and fully updated second edition of this textbook illustrates the multi-layered knowledge accumulated in the field of international human resource management, developing understanding of the strategic management of people in ...
    Paperback (2021)

    List price $45.00

    Member price $36.00

    Hardback (2021)

    List price $150.00

    Member price $135.00

  10. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price $55.00

    Member price $44.00

    Hardback (2021)

    List price $150.00

    Member price $135.00

  11. Add to Wish List Handbook on Global Value Chains

    Handbook on Global Value Chains

    Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
    Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. Thi...
    Hardback (2019)

    List price $332.00

    Member price $298.80

    Paperback (2021)

    List price $69.95

    Member price $55.96

  12. Add to Wish List Research Handbook of International Talent Management

    Research Handbook of International Talent Management

    Edited by Yipeng Liu
    International talent management has become a critically important topic for scholarly discussion, in policy debates, and among the business community. Despite this, however, research into talent management tends to lack theoretical under...
    Hardback (2019)

    List price $240.00

    Member price $216.00

    Paperback (2021)

    List price $69.95

    Member price $55.96

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