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  1. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    ‘Sales leaders are vital to the long term success of almost any company. This book puts sales leaders front and center in the conversation around long term competitive advantage, where they should have been all along. It explains clearly...
    Paperback (May 2021)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (May 2021)

    List price $120.00

    Member price $108.00

    Not yet published
  2. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    ‘Most key themes of interest to anyone involved in place branding research are covered in the governance, contexts and experiences sections, and along with the key grounding issues, the book contains some very insightful case studies. In...
    Hardback (April 2021)

    List price $130.00

    Member price $117.00

    Not yet published
  3. Add to Wish List Handbook of Research on Customer Engagement

    Handbook of Research on Customer Engagement

    Edited by Linda D. Hollebeek, David E. Sprott
    ‘This is an excellent compilation of perspectives and empirical insight on customer engagement from a global list of scholars. The chapters provide insight into the psychological and sociological theories underlying consumer engagement. ...
    Hardback (2019)

    List price $240.00

    Member price $216.00

    Paperback (March 2021)

    List price $65.00

    Member price $52.00

    Not yet published
  4. Add to Wish List Tourist Behaviour

    Tourist Behaviour

    Edited by Philip L. Pearce
    ‘The opening chapter – “Are tourists interesting?” – demands and merits the reader’s attention. Pearce’s splendid narrative structure then propels readers on a fascinating journey, prompting reflection and then insight. The momentum cont...
    Hardback (2019)

    List price $270.00

    Member price $243.00

    Paperback (March 2021)

    List price $60.00

    Member price $48.00

    Not yet published
  5. Add to Wish List Handbook of the Sharing Economy

    Handbook of the Sharing Economy

    Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
    ‘This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and par...
    Hardback (2019)

    List price $255.00

    Member price $229.50

    Paperback (March 2021)

    List price $60.00

    Member price $48.00

    Not yet published
  6. Add to Wish List A Research Agenda for Sales

    A Research Agenda for Sales

    Edited by Fernando Jaramillo, Jay P. Mulki
    ‘A Research Agenda for Sales provides an overview of timely research conversations occurring in sales today. I believe this book is a particularly useful tool for academics. Each chapter offers a comprehensive review of relevant literatu...
    Hardback (2021)

    List price $125.00

    Member price $112.50

  7. Add to Wish List Religion and Consumer Behaviour in Developing Nations

    Religion and Consumer Behaviour in Developing Nations

    Edited by Ayantunji Gbadamosi, Ayodele C. Oniku
    ‘This book captures the contemporary importance of religion, its nuances and more importantly its values that influence and impact consumers’ decisions, along with understanding the role of digital enhancements from a developing nation’s...
    Hardback (2021)

    List price $145.00

    Member price $130.50

  8. Add to Wish List How to Conduct an Effective Peer Review

    How to Conduct an Effective Peer Review

    Gloria Barczak, Abbie Griffin
    ‘There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a s...
    Hardback (2021)

    List price $115.00

    Member price $103.50

  9. Add to Wish List Social Marketing and Advertising in the Age of Social Media

    Social Marketing and Advertising in the Age of Social Media

    Edited by Lukas Parker, Linda Brennan
    ‘This is something that is long overdue – a full reference work offering contemporary insight into a confusing relationship between social marketing and social media marketing. Where other publications provide only basic practical “how-t...
    Hardback (2020)

    List price $125.00

    Member price $112.50

  10. Add to Wish List Retail and Channel Marketing

    Retail and Channel Marketing

    Sandro Castaldo, Monica Grosso, Katia Premazzi
    Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...
    Paperback (2020)

    List price $49.95

    Member price $39.96

    Hardback (2020)

    List price $125.00

    Member price $112.50

  11. Add to Wish List A Research Agenda for Event Management

    A Research Agenda for Event Management

    Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
    ‘What happens when the world’s leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the ...
    Hardback (2019)

    List price $120.00

    Member price $108.00

    Paperback (2020)

    List price $39.95

    Member price $31.96

  12. Add to Wish List Handbook on Cross-Cultural Marketing

    Handbook on Cross-Cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster
    This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...
    Hardback (2020)

    List price $190.00

    Member price $171.00

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