Marketing
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![Elgar Encyclopedia of Services]()
Elgar Encyclopedia of Services
Edited by Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. -
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![Handbook of Research on Ethnic and Intra-cultural Marketing]()
Handbook of Research on Ethnic and Intra-cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
‘Since the sixties, cultural diversity has been steadily growing in the US while technology is becoming more convergent. This gives a great opportunity for marketers to develop micro segments anchored to intra-cultural differences. The H... -
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![The Artisan Brand]()
The Artisan Brand
Edited by Jon Mulholland Mulholland, Alessandra Ricci, Marta Massi
‘With rich case studies and empirical analysis by multidisciplinary scholars and practicing artisans, The Artisan Brand offers unparalleled insight into contemporary artisan entrepreneurship. Each chapter invites readers into the “why” a... -
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Games, Simulations and Playful Learning in Business Education]()
Games, Simulations and Playful Learning in Business Education
Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...eBook:Find out more$40.00
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![Encyclopedia of Tourism Management and Marketing]()
Encyclopedia of Tourism Management and Marketing
Edited by Dimitrios Buhalis
The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol... -
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![Research Handbook on Services Management]()
Research Handbook on Services Management
Edited by Mark M. Davis
‘The Handbook provides a window into future directions in service strategies and delivery systems. It is a treasure trove of the best work of many highly-regarded researchers.’ – James L. Heskett, Harvard Business School, US -
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![How to Write Differently]()
How to Write Differently
Edited by Monika Kostera
‘Nanni Moretti, the Italian film director, once said: “those who speak badly, think badly and live badly”. This masterly written book teaches us that this adage applies, and even more, to the written word. Academics have in their texts t... -
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![Gendered Marketing]()
Gendered Marketing
Pauline Maclaran, Andreas Chatzidakis
‘Gendered Marketing, by Maclaran and Chatzidakis, offers a compelling and clear synthesis of contemporary feminist and gender theories and their uses in debates in this field of Marketing and Consumer Behaviour. By providing the conceptu... -
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![Handbook on the Tourist Experience]()
Handbook on the Tourist Experience
Edited by Dora Agapito, Manuel A. Ribeiro, Kyle Woosnam M. Woosnam
‘Finally a complete reference book on the tourist experience! The editors and authors with diverse backgrounds offer multidimensional perspectives and leave no stone unturned about tourism experience; they cover a wide range of issues an... -
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
‘I wish I had this book when I first started in brand protection. Back then, I was in learning mode and constantly seeking sources to inform my strategy and approach. What I found was that there wasn’t a lot of practical information read... -
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![Handbook of Research on Customer Loyalty]()
Handbook of Research on Customer Loyalty
Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
‘Debbie Keeling, Ko de Ruyter, and David Cox—in collaboration with 45 colleagues from around the world—bring an overview of the state of research-driven customer-loyalty practice, offer insights in research methods, metrics, and designs ...
