Marketing
-
Add to Wish List
![How to Conduct an Effective Peer Review]()
How to Conduct an Effective Peer Review
Gloria Barczak, Abbie Griffin
‘There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a s...eBook:Find out more$40.00
-
Add to Wish List
![Religion and Consumer Behaviour in Developing Nations]()
Religion and Consumer Behaviour in Developing Nations
Edited by Ayantunji Gbadamosi, Ayodele C. Oniku
‘This book captures the contemporary importance of religion, its nuances and more importantly its values that influence and impact consumers’ decisions, along with understanding the role of digital enhancements from a developing nation’s...eBook:Find out more$40.00
-
Add to Wish List
![A Research Agenda for Sales]()
A Research Agenda for Sales
Edited by Fernando Jaramillo, Jay P. Mulki
‘A Research Agenda for Sales provides an overview of timely research conversations occurring in sales today. I believe this book is a particularly useful tool for academics. Each chapter offers a comprehensive review of relevant literatu...eBook:Find out more$40.00
-
Add to Wish List
![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
‘This is something that is long overdue – a full reference work offering contemporary insight into a confusing relationship between social marketing and social media marketing. Where other publications provide only basic practical “how-t...eBook:Find out more$40.00
-
Add to Wish List
![Retail and Channel Marketing]()
Retail and Channel Marketing
Sandro Castaldo, Monica Grosso, Katia Premazzi
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...eBook:Find out more$39.96
-
Add to Wish List
![A Research Agenda for Event Management]()
A Research Agenda for Event Management
Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
‘What happens when the world’s leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the ...eBook:Find out more$31.96
-
Add to Wish List
![Handbook on Cross-Cultural Marketing]()
Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more$65.00
-
Add to Wish List
![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nick Telford
‘Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today’s entrepreneurial ...eBook:Find out more$65.00
-
Add to Wish List
![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...eBook:Find out more$38.36
-
Add to Wish List
![How to Get Published in the Best Marketing Journals]()
How to Get Published in the Best Marketing Journals
Edited by David W. Stewart, Daniel M. Ladik
“How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately,...eBook:Find out more$36.00
-
Add to Wish List
![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...eBook:Find out more$65.00
-
Add to Wish List
![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
'As someone who has long contended that Marketing should be one of the dominant disciplines in entrepreneurship education and research, I am delighted to discover the publication of Entrepreneurial Marketing. This book makes a major cont...eBook:Find out more$36.00
