Marketing
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![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
‘If you want people to change you need to give them a reason why. Telling stories and use of humour are powerful mechanisms that connect people. This book delivers tools and frameworks you can apply to bring people with you.’ – Sharyn R...eBook:Find out more$40.00
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![Retail and Channel Marketing]()
Retail and Channel Marketing
Sandro Castaldo, Monica Grosso, Katia Premazzi
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...eBook:Find out more$39.96
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![Handbook on Cross-Cultural Marketing]()
Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more$65.00
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![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nick Telford
‘Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today’s entrepreneurial ...eBook:Find out more$65.00
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![How to Get Published in the Best Marketing Journals]()
How to Get Published in the Best Marketing Journals
Edited by David W. Stewart, Daniel M. Ladik
“How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately,...eBook:Find out more$36.00
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...eBook:Find out more$38.36
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...eBook:Find out more$65.00
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![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
'As someone who has long contended that Marketing should be one of the dominant disciplines in entrepreneurship education and research, I am delighted to discover the publication of Entrepreneurial Marketing. This book makes a major cont...eBook:Find out more$36.00
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![Research Handbook on Employee Pro-Environmental Behaviour]()
Research Handbook on Employee Pro-Environmental Behaviour
Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...eBook:Find out more$55.96
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![Handbook of Research on Identity Theory in Marketing]()
Handbook of Research on Identity Theory in Marketing
Edited by Americus Reed, Mark Forehand
‘Understanding the relationship between consumption and identity is a cornerstone of recent consumer research, providing a crucial tool for examining the meaning of consumption and its multiple critical roles in consumers’ lives. Reed an...eBook:Find out more$65.00
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![Handbook of Research on Customer Engagement]()
Handbook of Research on Customer Engagement
Edited by Linda D. Hollebeek, David E. Sprott
‘This is an excellent compilation of perspectives and empirical insight on customer engagement from a global list of scholars. The chapters provide insight into the psychological and sociological theories underlying consumer engagement. ...eBook:Find out more$65.00
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![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
‘Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wide...eBook:Find out more$40.00
