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  1. Add to Wish List Elgar Encyclopedia of Services

    Elgar Encyclopedia of Services

    Edited by Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba
    The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services.
    Hardback (January 2023)

    List price $285.00

    Member price $256.50

    Not yet published
  2. Add to Wish List Handbook of Research on Ethnic and Intra-cultural Marketing

    Handbook of Research on Ethnic and Intra-cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
    ‘Since the sixties, cultural diversity has been steadily growing in the US while technology is becoming more convergent. This gives a great opportunity for marketers to develop micro segments anchored to intra-cultural differences. The H...
    Hardback (October 2022)

    List price $215.00

    Member price $193.50

    Not yet published
  3. Add to Wish List The Artisan Brand

    The Artisan Brand

    Edited by Jon Mulholland Mulholland, Alessandra Ricci, Marta Massi
    ‘With rich case studies and empirical analysis by multidisciplinary scholars and practicing artisans, The Artisan Brand offers unparalleled insight into contemporary artisan entrepreneurship. Each chapter invites readers into the “why” a...
    Hardback (October 2022)

    List price $140.00

    Member price $126.00

    Not yet published
  4. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (October 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  5. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    ‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...
    Hardback (2021)

    List price $135.00

    Member price $121.50

    Paperback (August 2022)

    List price $50.00

    Member price $40.00

    Not yet published
  6. Add to Wish List Encyclopedia of Tourism Management and Marketing

    Encyclopedia of Tourism Management and Marketing

    Edited by Dimitrios Buhalis
    The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...
    Hardback (August 2022)

    List price $1,750.00

    Member price $1,575.00

    Not yet published
  7. Add to Wish List Research Handbook on Services Management

    Research Handbook on Services Management

    Edited by Mark M. Davis
    ‘The Handbook provides a window into future directions in service strategies and delivery systems. It is a treasure trove of the best work of many highly-regarded researchers.’ – James L. Heskett, Harvard Business School, US
    Hardback (August 2022)

    List price $260.00

    Member price $234.00

    Not yet published
  8. Add to Wish List How to Write Differently

    How to Write Differently

    Edited by Monika Kostera
    ‘Nanni Moretti, the Italian film director, once said: “those who speak badly, think badly and live badly”. This masterly written book teaches us that this adage applies, and even more, to the written word. Academics have in their texts t...
    Hardback (August 2022)

    List price $115.00

    Member price $103.50

    Not yet published
  9. Add to Wish List Gendered Marketing

    Gendered Marketing

    Pauline Maclaran, Andreas Chatzidakis
    ‘Gendered Marketing, by Maclaran and Chatzidakis, offers a compelling and clear synthesis of contemporary feminist and gender theories and their uses in debates in this field of Marketing and Consumer Behaviour. By providing the conceptu...
    Hardback (August 2022)

    List price $99.00

    Member price $89.10

    Not yet published
  10. Add to Wish List Handbook on the Tourist Experience

    Handbook on the Tourist Experience

    Edited by Dora Agapito, Manuel A. Ribeiro, Kyle Woosnam M. Woosnam
    ‘Finally a complete reference book on the tourist experience! The editors and authors with diverse backgrounds offer multidimensional perspectives and leave no stone unturned about tourism experience; they cover a wide range of issues an...
    Hardback (July 2022)

    List price $270.00

    Member price $243.00

    Not yet published
  11. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    ‘I wish I had this book when I first started in brand protection. Back then, I was in learning mode and constantly seeking sources to inform my strategy and approach. What I found was that there wasn’t a lot of practical information read...
    Hardback (July 2022)

    List price $150.00

    Member price $135.00

    Not yet published
  12. Add to Wish List Handbook of Research on Customer Loyalty

    Handbook of Research on Customer Loyalty

    Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
    ‘Debbie Keeling, Ko de Ruyter, and David Cox—in collaboration with 45 colleagues from around the world—bring an overview of the state of research-driven customer-loyalty practice, offer insights in research methods, metrics, and designs ...
    Hardback (July 2022)

    List price $220.00

    Member price $198.00

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