Marketing
-
Add to Wish List
![Encyclopedia of Tourism Management and Marketing]()
Encyclopedia of Tourism Management and Marketing
Edited by Dimitrios Buhalis
The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol... -
Add to Wish List
![A Research Agenda for Political Marketing]()
A Research Agenda for Political Marketing
Edited by Bruce I. Newman, Todd P. Newman
‘This fascinating book, with contributions from leading political marketing scholars worldwide, comes at a sadly propitiously time, as democracy is imploding amid the growth of ideologically extreme groups untethered to truth, ferociousl... -
Add to Wish List
![Rethinking Advertising as Paratextual Communication]()
Rethinking Advertising as Paratextual Communication
Chris Hackley, Rungpaka A. Hackley
‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster Un... -
Add to Wish List
![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
‘Brand co-creation is an idea that has arrived and a compilation of insights and ideas from leading academics is a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Categories -
Add to Wish List
![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nick Telford
‘Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today’s entrepreneurial ...eBook:Find out more$56.00
-
Add to Wish List
![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway -
Add to Wish List
![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
Add to Wish List
![Teaching Marketing]()
Teaching Marketing
Edited by Ross Brennan, Lynn Vos
‘Whether you are new to teaching marketing or have more experience than you want to admit, Teaching Marketing has something for you. The authors bring you back to the historical development of some marketing sub-disciplines, including mo... -
Add to Wish List
![Handbook of Research Methods for Marketing Management]()
Handbook of Research Methods for Marketing Management
Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
‘The Handbook takes an up-to-date and fresh look at a variety of topics quite relevant in business research. In particular, it not only provides updates for many traditionally covered topics, but also extends to other areas often overloo...eBook:Find out more$65.00
-
Add to Wish List
![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach...eBook:Find out more$40.00
-
Add to Wish List
![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...eBook:Find out more$36.00
