£

Marketing

Page
  1. Add to Wish List Encyclopedia of Tourism Management and Marketing

    Encyclopedia of Tourism Management and Marketing

    Edited by Dimitrios Buhalis
    The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...
    Hardback (July 2022)

    List price $1,750.00

    Member price $1,575.00

    Not yet published
  2. Add to Wish List Artificial Intelligence for Sustainable Value Creation

    Artificial Intelligence for Sustainable Value Creation

    Edited by Margherita Pagani, Renaud Champion
    Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence
    Hardback (September 2021)

    List price $109.00

    Member price $98.10

    Not yet published
  3. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    ‘For too long the fields of place marketing and branding on the one hand, and country of origin and country image on the other, have evolved in parallel, with minimal integration between these two highly related fields. This timely book ...
    Hardback (September 2021)

    List price $155.00

    Member price $139.50

    Not yet published
  4. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    ‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...
    Hardback (August 2021)

    List price $145.00

    Member price $130.50

    Not yet published
  5. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    ‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...
    Paperback (July 2021)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (July 2021)

    List price $120.00

    Member price $108.00

    Not yet published
  6. Add to Wish List Handbook of Research on Identity Theory in Marketing

    Handbook of Research on Identity Theory in Marketing

    Edited by Americus Reed, Mark Forehand
    ‘Understanding the relationship between consumption and identity is a cornerstone of recent consumer research, providing a crucial tool for examining the meaning of consumption and its multiple critical roles in consumers’ lives. Reed an...
    Hardback (2019)

    List price $240.00

    Member price $216.00

    Paperback (June 2021)

    List price $65.00

    Member price $52.00

    Not yet published
  7. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    ‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...
    Paperback (May 2021)

    List price $24.95

    Member price $19.96

    Hardback (May 2021)

    List price $120.00

    Member price $108.00

  8. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    ‘Most key themes of interest to anyone involved in place branding research are covered in the governance, contexts and experiences sections, and along with the key grounding issues, the book contains some very insightful case studies. In...
    Hardback (April 2021)

    List price $155.00

    Member price $139.50

  9. Add to Wish List Tourist Behaviour

    Tourist Behaviour

    Edited by Philip L. Pearce
    ‘The opening chapter – “Are tourists interesting?” – demands and merits the reader’s attention. Pearce’s splendid narrative structure then propels readers on a fascinating journey, prompting reflection and then insight. The momentum cont...
    Hardback (2019)

    List price $270.00

    Member price $243.00

    Paperback (2021)

    List price $60.00

    Member price $48.00

  10. Add to Wish List Handbook of Research on Customer Engagement

    Handbook of Research on Customer Engagement

    Edited by Linda D. Hollebeek, David E. Sprott
    ‘This is an excellent compilation of perspectives and empirical insight on customer engagement from a global list of scholars. The chapters provide insight into the psychological and sociological theories underlying consumer engagement. ...
    Hardback (2019)

    List price $240.00

    Member price $216.00

    Paperback (2021)

    List price $65.00

    Member price $52.00

  11. Add to Wish List Handbook of the Sharing Economy

    Handbook of the Sharing Economy

    Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
    ‘This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and par...
    Hardback (2019)

    List price $255.00

    Member price $229.50

    Paperback (2021)

    List price $60.00

    Member price $48.00

  12. Add to Wish List A Research Agenda for Sales

    A Research Agenda for Sales

    Edited by Fernando Jaramillo, Jay P. Mulki
    ‘A Research Agenda for Sales provides an overview of timely research conversations occurring in sales today. I believe this book is a particularly useful tool for academics. Each chapter offers a comprehensive review of relevant literatu...
    Hardback (2021)

    List price $125.00

    Member price $112.50

Page
My Cart