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  1. Add to Wish List Elgar Encyclopedia of Corporate Communication

    Elgar Encyclopedia of Corporate Communication

    Edited by Klement Podnar
    This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by ...
    Hardback (March 2024)

    List price $255.00

    Member price $229.50

    Not yet published
  2. Add to Wish List The Human Dimension of the Circular Economy

    The Human Dimension of the Circular Economy

    Edited by Aldona Glińska-Neweś, Pauliina Ulkuniemi
    This enlightening book presents a framework of the various factors influencing the transformation of societal thinking towards the circular economy, including individual, organizational and macro-environmental levels of analysis. The Hum...
    Hardback (March 2024)

    List price $160.00

    Member price $144.00

    Not yet published
  3. Add to Wish List A Research Agenda for Service Marketing

    A Research Agenda for Service Marketing

    Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
    This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...
    Hardback (February 2024)

    List price $170.00

    Member price $153.00

    Not yet published
  4. Add to Wish List Group and Team Work

    Group and Team Work

    Ricardo Flores, Antonina Bauman
    By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...
    Paperback (January 2024)

    List price $40.95

    Member price $32.76

    Not yet published
    Hardback (January 2024)

    List price $120.00

    Member price $108.00

    Not yet published
  5. Add to Wish List Handbook of Experience Science

    Handbook of Experience Science

    Edited by Joseph S. Chen, Nina K. Prebensen, Muzaffer S. Uysal
    Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical gu...
    Hardback (January 2024)

    List price $250.00

    Member price $225.00

    Not yet published
  6. Add to Wish List Research Handbook on Major Sporting Events

    Research Handbook on Major Sporting Events

    Edited by Harry A. Solberg, Rasmus K. Storm, Kamilla Swart
    Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destin...
    Hardback (January 2024)

    List price $425.00

    Member price $382.50

    Not yet published
  7. Add to Wish List The Materials of Service Design

    The Materials of Service Design

    Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
    If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...
    Hardback (December 2023)

    List price $135.00

    Member price $121.50

    Not yet published
  8. Add to Wish List Marketing Automation and Decision Making

    Marketing Automation and Decision Making

    Simone Guercini
    The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...
    Hardback (December 2023)

    List price $115.00

    Member price $103.50

    Not yet published
  9. Add to Wish List Handbook of Customer Engagement in Tourism Marketing

    Handbook of Customer Engagement in Tourism Marketing

    Edited by Raouf A. Rather, Haywantee Ramkissoon
    Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a ...
    Hardback (October 2023)

    List price $230.00

    Member price $207.00

  10. Add to Wish List A Research Agenda for Brand Management in a New Era of Consumerism

    A Research Agenda for Brand Management in a New Era of Consumerism

    Edited by Ceridwyn King, Enrique Murillo
    Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...
    Hardback (September 2023)

    List price $160.00

    Member price $144.00

  11. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...
    Hardback (2022)

    List price $280.00

    Member price $252.00

    Paperback (2023)

    List price $63.00

    Member price $50.40

  12. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...
    Hardback (2022)

    List price $155.00

    Member price $139.50

    Paperback (2023)

    List price $47.00

    Member price $37.60

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