Marketing

  1. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (February 2023)

    List price $45.00

    Member price $36.00

    Not yet published
    Hardback (February 2023)

    List price $150.00

    Member price $135.00

    Not yet published
  2. Add to Wish List Elgar Encyclopedia of Services

    Elgar Encyclopedia of Services

    Edited by Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba
    The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services.
    Hardback (January 2023)

    List price $285.00

    Member price $256.50

    Not yet published
  3. Add to Wish List Advanced Introduction to Pricing Strategy and Analytics

    Advanced Introduction to Pricing Strategy and Analytics

    Vithala R. Rao
    This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...
    Paperback (January 2023)

    List price $27.95

    Member price $22.36

    Not yet published
    Hardback (January 2023)

    List price $120.00

    Member price $108.00

    Not yet published
  4. Add to Wish List Handbook of Research on Ethnic and Intra-cultural Marketing

    Handbook of Research on Ethnic and Intra-cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
    Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...
    Hardback (October 2022)

    List price $220.00

    Member price $198.00

    Not yet published
  5. Add to Wish List The Artisan Brand

    The Artisan Brand

    Edited by Jon Mulholland, Alessandra Ricci, Marta Massi
    Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...
    Hardback (October 2022)

    List price $140.00

    Member price $126.00

    Not yet published
  6. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (October 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  7. Add to Wish List Encyclopedia of Tourism Management and Marketing

    Encyclopedia of Tourism Management and Marketing

    Edited by Dimitrios Buhalis
    The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...
    Hardback (August 2022)

    List price $1,750.00

    Member price $1,575.00

  8. Add to Wish List Research Handbook on Services Management

    Research Handbook on Services Management

    Edited by Mark M. Davis
    This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...
    Hardback (August 2022)

    List price $260.00

    Member price $234.00

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