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Marketing

  1. Add to Wish List Encyclopedia of Tourism Management and Marketing

    Encyclopedia of Tourism Management and Marketing

    Edited by Dimitrios Buhalis
    The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...
    Hardback (July 2022)

    List price $1,750.00

    Member price $1,575.00

    Not yet published
  2. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    ‘Brand co-creation is an idea that has arrived and a compilation of insights and ideas from leading academics is a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Categories
    Hardback (March 2022)

    List price $260.00

    Member price $234.00

    Not yet published
  3. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (January 2022)

    List price $45.00

    Member price $36.00

    Not yet published
    Hardback (January 2022)

    List price $140.00

    Member price $126.00

    Not yet published
  4. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (December 2021)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (December 2021)

    List price $120.00

    Member price $108.00

    Not yet published
  5. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    ‘Whether you are new to teaching marketing or have more experience than you want to admit, Teaching Marketing has something for you. The authors bring you back to the historical development of some marketing sub-disciplines, including mo...
    Hardback (November 2021)

    List price $155.00

    Member price $139.50

    Not yet published
  6. Add to Wish List Handbook of Research Methods for Marketing Management

    Handbook of Research Methods for Marketing Management

    Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
    ‘The Handbook takes an up-to-date and fresh look at a variety of topics quite relevant in business research. In particular, it not only provides updates for many traditionally covered topics, but also extends to other areas often overloo...
    Hardback (October 2021)

    List price $220.00

    Member price $198.00

  7. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    ‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach...
    Hardback (October 2021)

    List price $135.00

    Member price $121.50

  8. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    ‘Event owners and organisers are under increasing pressure to justify the events they stage. This book provides a timely and substantive contribution toward analysing and evaluating the social, economic and environments implications of p...
    Hardback (January 2020)

    List price $155.00

    Member price $139.50

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