Marketing

  1. Add to Wish List Advanced Introduction to Pricing Strategy and Analytics

    Advanced Introduction to Pricing Strategy and Analytics

    Vithala R. Rao
    This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...
    Paperback (January 2023)

    List price $27.95

    Member price $22.36

    Not yet published
    Hardback (January 2023)

    List price $120.00

    Member price $108.00

    Not yet published
  2. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price $24.95

    Member price $19.96

    Hardback (October 2022)

    List price $120.00

    Member price $108.00

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