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Marketing

  1. Add to Wish List Configured by Consumption

    Configured by Consumption

    Booi H. Kam, Peter J. Rimmer
    Hardback (May 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  2. Add to Wish List A Research Agenda for Political Marketing

    A Research Agenda for Political Marketing

    Edited by Bruce I. Newman, Todd P. Newman
    ‘This fascinating book, with contributions from leading political marketing scholars worldwide, comes at a sadly propitiously time, as democracy is imploding amid the growth of ideologically extreme groups untethered to truth, ferociousl...
    Hardback (April 2022)

    List price $115.00

    Member price $103.50

    Not yet published
  3. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    ‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster Un...
    Hardback (April 2022)

    List price $99.00

    Member price $89.10

    Not yet published
  4. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    ‘Whether you are new to teaching marketing or have more experience than you want to admit, Teaching Marketing has something for you. The authors bring you back to the historical development of some marketing sub-disciplines, including mo...
    Hardback (November 2021)

    List price $145.00

    Member price $130.50

  5. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    ‘Event owners and organisers are under increasing pressure to justify the events they stage. This book provides a timely and substantive contribution toward analysing and evaluating the social, economic and environments implications of p...
    Hardback (January 2020)

    List price $155.00

    Member price $139.50

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