Marketing

  1. Add to Wish List A Research Agenda for Brand Management in a New Era of Consumerism

    A Research Agenda for Brand Management in a New Era of Consumerism

    Edited by Ceridwyn King, Enrique Murillo
    Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...
    Hardback (October 2023)

    List price $130.00

    Member price $117.00

    Not yet published
  2. Add to Wish List Handbook of Customer Engagement in Tourism Marketing

    Handbook of Customer Engagement in Tourism Marketing

    Edited by Raouf A. Rather, Haywantee Ramkissoon
    Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a ...
    Hardback (September 2023)

    List price $235.00

    Member price $211.50

    Not yet published
  3. Add to Wish List Concise Introduction to Sports Marketing

    Concise Introduction to Sports Marketing

    T. B. Cornwell, Steffen Jahn
    This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...
    Paperback (July 2023)

    List price $41.95

    Member price $33.56

    Not yet published
    Hardback (July 2023)

    List price $125.00

    Member price $112.50

    Not yet published
  4. Add to Wish List Fixing Prices

    Fixing Prices

    Franck Cochoy, Johan Hagberg, Hans Kjellberg
    Shedding light on a range of price adjustment mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting and alteration process. Based on a detailed study of a century of pricing pra...
    Hardback (July 2023)

    List price $130.00

    Member price $117.00

    Not yet published
  5. Add to Wish List Digital Marketing Strategy

    Digital Marketing Strategy

    Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
    This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...
    Paperback (July 2023)

    List price $29.95

    Member price $23.96

    Not yet published
    Hardback (July 2023)

    List price $110.00

    Member price $99.00

    Not yet published
  6. Add to Wish List A Research Agenda for Consumer Financial Behavior

    A Research Agenda for Consumer Financial Behavior

    Edited by Jing J. Xiao, Satish Kumar
    With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable...
    Hardback (June 2023)

    List price $170.00

    Member price $153.00

    Not yet published
  7. Add to Wish List Handbook on Digital Corporate Communication

    Handbook on Digital Corporate Communication

    Edited by Vilma Luoma-aho, Mark Badham
    This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital tec...
    Hardback (May 2023)

    List price $300.00

    Member price $270.00

  8. Add to Wish List Cross-Cultural Consumer Behavior

    Cross-Cultural Consumer Behavior

    Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
    This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...
    Paperback (May 2023)

    List price $63.00

    Member price $50.40

    Hardback (May 2023)

    List price $205.00

    Member price $184.50

  9. Add to Wish List Research Handbook on Digital Strategy

    Research Handbook on Digital Strategy

    Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
    This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...
    Hardback (May 2023)

    List price $285.00

    Member price $256.50

  10. Add to Wish List Research Handbook on Ethical Consumption

    Research Handbook on Ethical Consumption

    Edited by Marylyn Carrigan, Victoria K. Wells, Karolos A. Papadas
    Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who stu...
    Hardback (May 2023)

    List price $280.00

    Member price $252.00

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