Marketing

Page
  1. Add to Wish List Elgar Encyclopedia of Services

    Elgar Encyclopedia of Services

    Edited by Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba
    The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services.
    Hardback (January 2023)

    List price $285.00

    Member price $256.50

    Not yet published
  2. Add to Wish List Handbook of Research on Ethnic and Intra-cultural Marketing

    Handbook of Research on Ethnic and Intra-cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
    Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...
    Hardback (October 2022)

    List price $215.00

    Member price $193.50

    Not yet published
  3. Add to Wish List The Artisan Brand

    The Artisan Brand

    Edited by Jon Mulholland Mulholland, Alessandra Ricci, Marta Massi
    Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...
    Hardback (October 2022)

    List price $140.00

    Member price $126.00

    Not yet published
  4. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback (October 2022)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (October 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  5. Add to Wish List Encyclopedia of Tourism Management and Marketing

    Encyclopedia of Tourism Management and Marketing

    Edited by Dimitrios Buhalis
    The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...
    Hardback (August 2022)

    List price $1,750.00

    Member price $1,575.00

    Not yet published
  6. Add to Wish List Research Handbook on Services Management

    Research Handbook on Services Management

    Edited by Mark M. Davis
    This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...
    Hardback (August 2022)

    List price $260.00

    Member price $234.00

    Not yet published
  7. Add to Wish List How to Write Differently

    How to Write Differently

    Edited by Monika Kostera
    Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.
    Hardback (August 2022)

    List price $115.00

    Member price $103.50

    Not yet published
  8. Add to Wish List Gendered Marketing

    Gendered Marketing

    Pauline Maclaran, Andreas Chatzidakis
    Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
    Hardback (August 2022)

    List price $99.00

    Member price $89.10

    Not yet published
  9. Add to Wish List Handbook on the Tourist Experience

    Handbook on the Tourist Experience

    Edited by Dora Agapito, Manuel A. Ribeiro, Kyle Woosnam M. Woosnam
    Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapt...
    Hardback (July 2022)

    List price $270.00

    Member price $243.00

    Not yet published
  10. Add to Wish List Handbook of Research on Customer Loyalty

    Handbook of Research on Customer Loyalty

    Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
    Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the ...
    Hardback (July 2022)

    List price $220.00

    Member price $198.00

    Not yet published
  11. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (July 2022)

    List price $150.00

    Member price $135.00

    Not yet published
  12. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
    This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...
    Hardback (July 2022)

    List price $365.00

    Member price $328.50

    Not yet published
Page
My Cart