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  1. Add to Wish List Research Handbook on Digital Strategy

    Research Handbook on Digital Strategy

    Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
    This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...
    Hardback (2023)

    List price $285.00

    Member price $256.50

    Paperback (July 2024)

    List price $0.00

    Member price $0.00

    Not yet published
  2. Add to Wish List Fixing Prices

    Fixing Prices

    Franck Cochoy, Johan Hagberg, Hans Kjellberg
    Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of prici...
    Hardback (2023)

    List price $130.00

    Member price $117.00

    Paperback (June 2024)

    List price $0.00

    Member price $0.00

    Not yet published
  3. Add to Wish List Elgar Encyclopedia of Corporate Communication

    Elgar Encyclopedia of Corporate Communication

    Edited by Klement Podnar
    This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by ...
    Hardback (2024)

    List price $330.00

    Member price $297.00

  4. Add to Wish List The Human Dimension of the Circular Economy

    The Human Dimension of the Circular Economy

    Edited by Aldona Glińska-Neweś, Pauliina Ulkuniemi
    This enlightening book presents a framework of the various factors influencing the transformation of societal thinking towards the circular economy, including individual, organizational and macro-environmental levels of analysis. The Hum...
    Hardback (2024)

    List price $195.00

    Member price $175.50

  5. Add to Wish List Research Handbook on Services Management

    Research Handbook on Services Management

    Edited by Mark M. Davis
    This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...
    Hardback (2022)

    List price $270.00

    Member price $243.00

    Paperback (2024)

    List price $63.95

    Member price $51.16

  6. Add to Wish List How to Write Differently

    How to Write Differently

    Edited by Monika Kostera
    Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.
    Hardback (2022)

    List price $120.00

    Member price $108.00

    Paperback (2024)

    List price $35.95

    Member price $28.76

  7. Add to Wish List A Research Agenda for Service Marketing

    A Research Agenda for Service Marketing

    Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
    This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...
    Hardback (2024)

    List price $190.00

    Member price $171.00

  8. Add to Wish List Handbook of Experience Science

    Handbook of Experience Science

    Edited by Joseph S. Chen, Nina K. Prebensen, Muzaffer S. Uysal
    Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical gu...
    Hardback (2024)

    List price $250.00

    Member price $225.00

  9. Add to Wish List Research Handbook on Major Sporting Events

    Research Handbook on Major Sporting Events

    Edited by Harry A. Solberg, Rasmus K. Storm, Kamilla Swart
    Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destin...
    Hardback (2024)

    List price $415.00

    Member price $373.50

  10. Add to Wish List Group and Team Work

    Group and Team Work

    Ricardo Flores, Antonina Bauman
    By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...
    Paperback (2024)

    List price $41.95

    Member price $33.56

    Hardback (2024)

    List price $120.00

    Member price $108.00

  11. Add to Wish List Marketing Automation and Decision Making

    Marketing Automation and Decision Making

    Simone Guercini
    The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...
    Hardback (2023)

    List price $115.00

    Member price $103.50

  12. Add to Wish List The Materials of Service Design

    The Materials of Service Design

    Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
    If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...
    Hardback (2023)

    List price $145.00

    Member price $130.50

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