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  1. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...
    Hardback (2022)

    List price $280.00

    Member price $252.00

    Paperback (August 2023)

    List price $63.00

    Member price $50.40

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  2. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...
    Hardback (2022)

    List price $155.00

    Member price $139.50

    Paperback (July 2023)

    List price $47.00

    Member price $37.60

  3. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (2022)

    List price $150.00

    Member price $135.00

    Paperback (July 2023)

    List price $47.00

    Member price $37.60

  4. Add to Wish List Handbook on Digital Corporate Communication

    Handbook on Digital Corporate Communication

    Edited by Vilma Luoma-aho, Mark Badham
    This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital tec...
    Hardback (2023)

    List price $300.00

    Member price $270.00

  5. Add to Wish List Cross-Cultural Consumer Behavior

    Cross-Cultural Consumer Behavior

    Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
    This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...
    Paperback (2023)

    List price $63.00

    Member price $50.40

    Hardback (2023)

    List price $210.00

    Member price $189.00

  6. Add to Wish List Research Handbook on Digital Strategy

    Research Handbook on Digital Strategy

    Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
    This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...
    Hardback (2023)

    List price $285.00

    Member price $256.50

  7. Add to Wish List Research Handbook on Ethical Consumption

    Research Handbook on Ethical Consumption

    Edited by Marylyn Carrigan, Victoria K. Wells, Karolos A. Papadas
    Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who stu...
    Hardback (2023)

    List price $280.00

    Member price $252.00

  8. Add to Wish List Gendered Marketing

    Gendered Marketing

    Pauline Maclaran, Andreas Chatzidakis
    Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
    Hardback (2022)

    List price $99.00

    Member price $89.10

    Paperback (2023)

    List price $35.00

    Member price $28.00

  9. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
    This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...
    Hardback (2022)

    List price $365.00

    Member price $328.50

    Paperback (2023)

    List price $75.00

    Member price $60.00

  10. Add to Wish List Handbook of Research Methods for Marketing Management

    Handbook of Research Methods for Marketing Management

    Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
    Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sh...
    Hardback (2021)

    List price $231.00

    Member price $207.90

    Paperback (2023)

    List price $63.00

    Member price $50.40

  11. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (2023)

    List price $47.00

    Member price $37.60

    Hardback (2023)

    List price $155.00

    Member price $139.50

  12. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price $99.00

    Member price $89.10

    Paperback (2023)

    List price $35.00

    Member price $28.00

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