Marketing

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  1. Add to Wish List Fixing Prices

    Fixing Prices

    Franck Cochoy, Johan Hagberg, Hans Kjellberg
    Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of prici...
    Hardback (2023)

    List price $130.00

    Member price $117.00

    Paperback (2024)

    List price $43.95

    Member price $35.16

  2. Add to Wish List Services in Sport Management

    Services in Sport Management

    Ekaterina Glebova
    Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rig...
    Hardback (2024)

    List price $135.00

    Member price $121.50

  3. Add to Wish List Understanding Collaborative Consumption

    Understanding Collaborative Consumption

    Edited by Pia A. Albinsson, B. Y. Perera, Stephanie J. Lawson
    This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe...
    Hardback (2024)

    List price $145.00

    Member price $130.50

  4. Add to Wish List The Human Dimension of the Circular Economy

    The Human Dimension of the Circular Economy

    Edited by Aldona Glińska-Neweś, Pauliina Ulkuniemi
    This enlightening book presents a framework of the various factors influencing the transformation of societal thinking towards the circular economy, including individual, organizational and macro-environmental levels of analysis. The Hum...
    Hardback (2024)

    List price $195.00

    Member price $175.50

  5. Add to Wish List How to Write Differently

    How to Write Differently

    Edited by Monika Kostera
    Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.
    Hardback (2022)

    List price $120.00

    Member price $108.00

    Paperback (2024)

    List price $35.95

    Member price $28.76

  6. Add to Wish List A Research Agenda for Service Marketing

    A Research Agenda for Service Marketing

    Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
    This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...
    Hardback (2024)

    List price $190.00

    Member price $171.00

  7. Add to Wish List Group and Team Work

    Group and Team Work

    Ricardo Flores, Antonina Bauman
    By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...
    Paperback (2024)

    List price $41.95

    Member price $33.56

    Hardback (2024)

    List price $120.00

    Member price $108.00

  8. Add to Wish List The Materials of Service Design

    The Materials of Service Design

    Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
    If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...
    Hardback (2023)

    List price $145.00

    Member price $130.50

  9. Add to Wish List Marketing Automation and Decision Making

    Marketing Automation and Decision Making

    Simone Guercini
    The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines th...
    Hardback (2023)

    List price $115.00

    Member price $103.50

  10. Add to Wish List A Research Agenda for Brand Management in a New Era of Consumerism

    A Research Agenda for Brand Management in a New Era of Consumerism

    Edited by Ceridwyn King, Enrique Murillo
    Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c...
    Hardback (2023)

    List price $160.00

    Member price $144.00

  11. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...
    Hardback (2022)

    List price $161.00

    Member price $144.90

    Paperback (2023)

    List price $48.95

    Member price $39.16

  12. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (2022)

    List price $156.00

    Member price $140.40

    Paperback (2023)

    List price $48.95

    Member price $39.16

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