Marketing

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  1. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...
    Hardback (2021)

    List price $155.00

    Member price $139.50

    Paperback (September 2022)

    List price $45.00

    Member price $36.00

    Not yet published
  2. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...
    Hardback (2021)

    List price $175.00

    Member price $157.50

    Paperback (September 2022)

    List price $55.00

    Member price $44.00

    Not yet published
  3. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price $135.00

    Member price $121.50

    Paperback (August 2022)

    List price $50.00

    Member price $40.00

    Not yet published
  4. Add to Wish List How to Conduct an Effective Peer Review

    How to Conduct an Effective Peer Review

    Gloria Barczak, Abbie Griffin
    This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically ...
    Hardback (2021)

    List price $115.00

    Member price $103.50

    Paperback (2022)

    List price $35.00

    Member price $28.00

  5. Add to Wish List Configured by Consumption

    Configured by Consumption

    Booi H. Kam, Peter J. Rimmer
    With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption is a timely reflection on the technological evolution of production-...
    Hardback (2022)

    List price $115.00

    Member price $103.50

  6. Add to Wish List Strategies for the Digital Customer Experience

    Strategies for the Digital Customer Experience

    Wided Batat
    Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...
    Hardback (2022)

    List price $135.00

    Member price $121.50

  7. Add to Wish List Social Marketing and Advertising in the Age of Social Media

    Social Marketing and Advertising in the Age of Social Media

    Edited by Lukas Parker, Linda Brennan
    This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...
    Hardback (2020)

    List price $125.00

    Member price $112.50

    Paperback (2022)

    List price $35.00

    Member price $28.00

  8. Add to Wish List A Research Agenda for Political Marketing

    A Research Agenda for Political Marketing

    Edited by Bruce I. Newman, Todd P. Newman
    This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of polit...
    Hardback (2022)

    List price $115.00

    Member price $103.50

  9. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price $99.00

    Member price $89.10

  10. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...
    Hardback (2022)

    List price $155.00

    Member price $139.50

  11. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...
    Hardback (2021)

    List price $145.00

    Member price $130.50

  12. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...
    Hardback (2021)

    List price $135.00

    Member price $121.50

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